FEEL LIKE A ROYAL


WITH BERRYALLOC Chateau from BerryAlloc is a laminate collection that brings a regal feeling to any home.


With four classic laying patterns and 10 wood decors, the Chateau laminate collection from BerryAlloc brings a parquet look to suit any interior. Whether chic Ibiza beach house or art nouveau townhouse, Chateau’s enduring styles always feel elegant.


Bringing the hugely popular herringbone look, Chateau can also be installed in Shipdeck, Ladder and Mosaic parquet patterns – traditional wood looks brought right up to date. Four- sided bevels add definition for a more authentic effect and the palette is wide- ranging too. From the contemporary feel of Chestnut White to daring Charme Black and the tropical red of Merbau Brown or Teak Brown, Chateau’s wood decors are out of the ordinary.


“The Chateau collection really captures the feel of the moment,” said Camille Vanden Berghe, marketing and communication specialist at BerryAlloc. “Herringbone is hugely popular right now and we’re seeing this drive interest in other traditional laying patterns too.


REWARDS FOR ALL


FROM FLOORWISE The floorwise rewards programme gives something back every time you purchase floorwise brand products from your local distributor.


With flooring’s biggest rewards promotion, you earn points every time you choose qualifying floorwise brand products from your local distributor. So, whether you’re choosing premium 10mm underlays or Diamond Gripper, you earn points to claim on more than 60 rewards.


Points are not just limited to selected high-value products, so you even earn when you choose budget underlays such as Essentials 8 or Whisper Silver. As well as Diamond Gripper, floorwise Premium Gripper earns points with Reflections, Zenith and Classic profiles all getting you a few points closer to your reward. Adhesives and screeds are also included in the loyalty programme,


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“Yet, we’ve made sure that these traditional patterns are relevant for today’s homes. For example, Mosaic in the tropical Teak Brown or modern Chestnut White would look fabulous in a mid- century setting, echoing tradition while feeling super fresh and modern.”


Whatever style is chosen, BerryAlloc’s durable and scratch-resistant laminate construction means that Chateau is perfect for today’s homes. Easy to clean, safe from pets and with a lifetime residential warranty, Chateau ticks all the boxes. What’s more, Chateau’s 8mm laminate construction is affordable, making regal parquet looks more accessible than ever.


Just like every BerryAlloc laminate collection, Chateau is supported by a full


with points on best- selling Pro-Screed Gold and popular spray can adhesives including F599 and F592, as well as other problem- solving solutions.


Richard Bailey, Managing Director at floorwise, said: “We’ve launched floorwise rewards to say thank you for the continued support of retailers, contractors and installers. We wanted the floorwise rewards programme to be as big as possible, so we’ve made points available on a huge selection of our products, from premium lines through to budget options and our best-selling products too. It really is an inclusive promotion that we hope will let everyone enjoy a reward for their continued support.”


range of perfectly matched accessories to keep a premium feel, with Excellence Plus acoustic underlay also helping to combat that walking sound. Made in Belgium and PEFC certified, Chateau is supported by a full suite of marketing assets and point of sale.


www.berryalloc.com


Rewards start from just 300 points with Amazon Echo Dot and Fire tablets rising to Jura coffee machines, 50” LED TVs and Apple iPhones. Registration is quick and easy at www.floorwise-rewards. co.uk and points will be automatically added to accounts when qualifying products are purchased at participating floorwise distributors. The promotion runs until 30 June.


www.floorwise-rewards.co.uk www.floorwise.co.uk WHAT'S NEW? | 09


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