RETAIL INSTALLATIONS A RETAIL RENOVATION
When an established supermarket chain sought exemplary flooring for their latest store refurbishment, Polyflor met requirements with first-class customer service.
Established in 1847, E.H. Booth & Co. Ltd – more commonly known as Booths – remains a family-owned and run business, now in its fifth generation under the chairmanship of Edwin Booth.
The retailer has 26 stores across northern England, proudly selling the best quality locally sourced produce alongside established brands. Furthermore, each location showcases a unique design identity which reflects the surrounding landscape.
The Clitheroe store is located in the picturesque Ribble Valley, Lancashire. As well as being a tourist destination on its own merits, the town has become a popular base for visitors exploring the beautiful Forest of Bowland.
Retail designer Philippa Walker worked alongside the Store Development Team to achieve this refurbishment on behalf of Booths.
Banks Flooring, who completed the flooring installation under the direction of its owner, Alex Banks, imparted professional advice ahead of the project commencing. Based near Preston, Lancashire, the company had completed eight previous store refurbishments for Booths.
Walker and the Store Development Team created an attractive proposal for the refurbishment. As with previous stores, the design brief was to create a warm and inviting environment using a carefully curated selection of flooring.
Overall, the flooring needed to be:
• Durable against daily heavy footfall and the use of supermarket trolleys.
• Cost-effective across a large area. • Easy to maintain daily. • Available and fully stocked in a wide selection of shades and designs.
After careful consideration, various Polyflor designs were chosen, with straight lines and angles favoured over complex curved patterns.
The bright shop floor showcases Everglade Oak (4101), complemented by a selection of various Polyflor designs to highlight specialist areas, including a delicatessen, hot counter, cheesemonger, fishmonger, butcher, and a sizeable Wines & Spirits department.
The custom-made waterjet logo, formed in Expona Commercial PUR – Silica Micro Terrazzo (5126) and French Vanilla Oak (5058), recognises the heritage of Booths.
Customers can also seek refreshment at Café 1847, which serves a choice of drinks alongside freshly prepared dishes made using ingredients available in-store. Dark Classic Oak (4088) was laid in a herringbone pattern in this space, contrasting the main shop floor pleasantly.
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www.tomorrowscontractfloors.co.uk
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