COMMERCIAL LAUNDRY CASE STUDY: Super Laundry


Regenex maximises returns on processed towels for Super Laundry with a two- pronged approach.


Regenex has announced its best-ever return rate so far on a bumper batch of hospitality industry towels from Super Laundry in London.


The linen revival specialist has achieved a 95% success rate on 2.6 tonnes of towels from the forward-thinking


customer, whose 20+ full-time drivers make more than 100 deliveries every day around the South East. The impressive result compares with typical returns of 75% to 80% on standard consignments.


Regenex and Super Laundry worked together on two conditions that maximised the carbon and money savings involved – and the combination will inform ongoing research and development to benefit future possibilities.


The double-pronged efficiency approach involved baling towels on pallets, rather than using more traditional metal cages. Though narrower cages are necessary for moving stock through hotel doors and corridors, they are not needed for Regenex’s factory with its forklift trucks and loading bays.


Secondly, Regenex employed a combination of stain removal and dyeing – a first for a single batch of stock. While the majority of the successfully treated 2.5 tonnes was returned following the patented, gentle multi-bath stain and discoloration removal process, any items that could not be revived to pristine white condition were dyed in rich colours for future spa use.


This approach left only about 100kg of stock that could not be returned to circulation, due to rips or tears, and was duly passed on for careful recycling.


Paul Hamilton, Technical Director at Regenex, said: “This is a great example of how Regenex works on bespoke solutions with individual customers. Together with Super Laundry we assessed the consignment, the most efficient and effective way to prepare it for transit, and a choice of two treatments that would lead to maximum yield.


“We love to collaborate on best ways to deal with specific discolouration problems and this outcome was a particularly good one, pointing to new ways forward that can be adapted in future.”


William Ray, Founder of Super Laundry, commented: “We work around the clock, 365 days per year, and we’re always looking to operate more sustainably. We use ozone technology, we avoid chemicals and our processes don’t involve any single-use plastics, anywhere. Working with Regenex is part of this ethos and we were delighted to get the most out of every piece of stock in this consignment, with the help of Paul and the team.”


30 | TOMORROW'S CLEANING


The exercise saved Super Laundry 7.5 tonnes of carbon and 12.5m litres of water on the manufacture of top-up stock that the laundry would have needed, had the towels been condemned. It also saved a considerable amount of money on the cost of replacement items.


Calculations are based on 5,000L of water and 3kg carbon saved per kg processed, on the resources needed to manufacture an equivalent weight of new cotton. Figures assume that the lifecycle of the revived linen is doubled.


Regenex was established in 2018 with the specific purpose of extending, recycling and repurposing linen, recognising great potential for more careful ways of working in the laundry sector to get the most out of every piece of stock.


Founded in colour chemistry knowhow, the start-up developed its process to open fibres and lift the toughest of stains – food, rust, mould, fake tan or anything else – that would inevitably lead to otherwise good bedding, towels, tableware and workwear being condemned.


Currently about a dozen committed operatives are led by Paul in servicing more than 20 laundries in the UK and beyond. New customers are often astonished that discoloured stock can be revived to required hotel standards.


www.regenex.co.uk www.superlaundry.co.uk


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