Expert Insight
How Payment Technology can help music venues reopen successfully
Music venues large and small were arguably the most affected by the pandemic. The live events industry certainly hasn’t had it easy. While undergoing a delayed transition back to normal, the sector faces uncertainty with trial openings and the struggle to find insurance and governmental backing for pandemic-related cancellations.
Much like the rest of hospitality, music venues are taking to technology to address some of the challenges posed by the pandemic as fans are ready to embrace a much- needed music-inspired respite. With restaurants and retailers paving the way, music events have adopted a range of cloud-based solutions.
Mobile-Ordering Mobile-ordering is providing a huge leg-up for music venues across the country looking to get back on their feet and is quickly becoming the set standard. Venues can speed up their service and remove queues and crowding by letting customers order and pay for themselves using their phones. Goodeats is Goodtill by SumUp’s seamlessly integrated mobile- ordering system and is quick to set up and so easy to use. Customers don’t even need to download an app to get started. Such mobile-ordering systems are using QR codes to revolutionise customer service and experience.
32 July 2021
www.venue-insight.com
The role of Point of Sale solutions Venues are finding ways to digitise and automate their processes beyond just mobile ordering – by adopting a dedicated POS, venues have upped their transaction speeds, firing through more orders than ever before and accessing invaluable insight into performance and stock. This not only allows for forecasting of future demand but avoids the pitfalls of overstocking to cover for seemingly unpredictable stock movements as has been the case with the pandemic, encouraging more strategic management. Goodtill by SumUp’s intuitive POS even offers countless external integrations including Xero, and Quickbooks, automating your accounting tasks and saving time.
Reset and Restart Social distancing and preventative measures will be the norm for the foreseeable future. From allotted timed entries to contactless ticketing, managing the flow of attendees and the potential spread of the infection will be a priority. Signage to sanitary stations, social distancing and general guidelines are already the rule and will likely continue to be so with POS and Mobile Ordering solutions working as vital enablers.
thegoodtill.com
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