Expert Insight
Investing in an Outdoor Space
As life returns to some sense of normality, UK hospitality businesses are bouncing back from a very difficult year. Social distancing or no social distancing, the need for outdoor hospitality is here to stay as we all become accustomed to alfresco dining. Our first priority may be safety during Covid times but long term it is an amazing opportunity to generate the health return on the investment from a ‘need must’ to a ‘must do’. Put simply, an investment in outdoor space is the equivalent to creating money from fresh air.
Make money from unused space
With almost four decades of established market leadership, Indigo Awnings is now one of the largest suppliers of commercial grade external shading solutions in the UK. It’s about creating useful and profitable space to extend your business. We think of creative solutions that suit you and your space - from fixed roof structures that can quickly accommodate guests whatever the weather to oversized parasols that create maximum coverage without imposing on floor space.
By creating usable all year round spaces from under-utilised areas, businesses can increase their capability dramatically as well as improving their kerb or garden appeal.
Creative spaces
Custom branded products by Indigo Awnings not only look aesthetically attractive, they also serve to drive revenue by making it easier for customers to find your business. Being more inventive with your indoor/outdoor space can be crucial. For instance, think about fixed roof structural solutions, perhaps include the introduction of bi-fold doors and windows that can quickly turn any indoor dining room into an ‘any-place’ outdoor restaurant. Think beyond the norm. There are many ways to utilise your outdoors space besides alfresco dining. Hotels with health facilities can encourage outdoor fitness activities to expand their wellness offerings. Business networking works perfectly in an outdoor, safe, climate-controlled environment.
28
10
August 2021
www.venue-insight.com July 2021
www.venue-insight.com
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