MEMBERNEWS
Agency wins award for NHS campaign
Anicca Digital has picked up a paid media sector award for its work on an NHS survey – in which 32% of completions were delivered by its paid marketing activity. The Leicester-based digital marketing agency won the Biddable Agency-
Led Campaign of the Year Award at the UK Biddable Media Award for a campaign it delivered for the Leicester Clinical Commissioning Group (CCG). Anicca Digital used paid digital marketing tactics to ensure participation
from minority and “hard-to-reach” communities for a public consultation about building a new hospital. Ann Stanley, managing director at Anicca Digital, said: “Leicester is a city
with a complex demographic make-up and the CCG was concerned that some communities may not get their say in the consultation process.” It successfully delivered more than 13 million advert views during the
project’s three-month timeframe, with 32% of all digital survey completions driven directly by paid media activities. Working alongside the in-house NHS team – using a mix of marketing
tools and additional paid advertising (online and offline) – the aim for the campaign was to raise awareness of a planned new hospital and to ensure survey completions from groups that had been under-represented. Ann added: “We’re really pleased that our paid digital marketing
approach to target these specific minority or ‘hard-to-reach communities’ within Leicester and Leicestershire has been given industry recognition. “Due to the successful delivery of the campaign, we have since been
approached to undertake an additional project using a similar strategy to encourage vaccine take-up for Covid-19.”
John Pye Auctions' new 3.5-acre site
Ann Stanley, managing director at Annica Digital
Growth for tech firms in the East Midlands
The number of new technology companies being set up in the East Midlands rose by 3% in 2020, new analysis by audit, tax and consulting firm RSM has found. In total, 414 technology
John Pye opens site in Northern Ireland
John Pye Auctions has expanded into Northern Ireland with the acquisition of a new 3.5-acre site outside Ballymena – which will make it the biggest commercial auction house in the country. The new site in County Antrim
will create 40 jobs and increase the auction house’s network to more than 800,000 sq ft of sale room space, with the family-run firm offering a wide range of consumer products and liquidation stock from leading UK retailers, such as John Lewis, DFS and Halfords. Managing director Adam Pye
said: “We are delighted to be opening in Northern Ireland, offering the country a new type of auction with the same great volume and variety – all under one
8 business network June 2021
roof - as we provide across our wider UK network. “The kind warm welcome we
have received is a great testament to the local community. We are looking forward to not only offering weekly value offerings through our auctions, creating employment and opportunities in the area, but also supporting community efforts. “We are a family business with
strong roots and a proud history of championing the local communities our sites are based in.” Last year the company held
more than 1,300 online auctions, selling more than one million lots with customers being able to make savings of up to 80% on retail prices.
businesses were incorporated in 2020, according to data held by Companies House, a 3% increase on the 403 total in 2019. Simon Browning, head of
RSM’s technology and media team in the East Midlands, said: “Despite the acute impact of the Covid-19 and lockdown restrictions, it’s encouraging to see such strong growth in the East Midlands tech sector as entrepreneurs seize the
opportunities that
the pandemic has revealed for technology to support new ways of working and digital entertainment. “In 2020, the UK attracted
$15bn in investment and sits third internationally for tech incubations according to the latest Tech Nation report – demonstrating that the UK continues to stride ahead of other European countries, despite Brexit, and remains the first-choice tech hub after the US and China. “The UK will always be a target for investment due to the financial and private equity infrastructure; but it’s great to see growth in the East Midlands where thriving media and technology industries are fuelling regional growth.”
Simon Browning
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