CHARITABLE CAUSES, PROMOTION & PARTNERSHIP


Six tips on how to make charitable giving a habit


By Sophie Ellingham, marketing co-ordinator at Investors in Community


FEATURE


“Try not to focus on how much you can or can’t give, just focus on giving … life is more enjoyable when you give back”. Like many others, I spent years thinking that I couldn’t


make an impact because I wasn’t able to donate hundreds of pounds each month but, in 2021, I decided to donate what I could each month. After hosting two fundraisers on the Investors in


Community (IIC) platform, and having both charities offer their thanks and gratitude for my small donation, I realised how big my little donation actually was. Below are some tips to form a giving habit, but the best


tip I can offer is to just give once and then see the impact you’ve created – after that, you won’t want to stop!


1. MAKE IT EASY It’s important when trying to create a habit to make it easy. Using online giving platforms like IIC ensures that donating regularly is as hassle-free as possible. Look into donating with friends who remind you to keep up your new habit or set up automatic reminders on your phone on each payday so it’s the first thing you think about when you get your paycheque.


2. FIND WHAT YOU CARE ABOUT Take a moment to write out a purpose statement and ask yourself what motivates you, as well as what you are interested in. If you love animals, perhaps a wildlife sanctuary is the charity for you. If you’re passionate


business network June 2021 57


‘If you’d prefer to donate your time, or gift, to your chosen charity, it’s easy to get involved’


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