FEATURE


CHARITABLE CAUSES, PROMOTION & PARTNERSHIP


about helping kids stay active and have access to sports equipment, then look into your local community sports clubs and donate to them. Find what interests you and then start from there.


3. FOCUS ON THE REWARD Habits are reinforced by rewards, and the good feeling of helping others is a huge reward. Make sure you can see the impact of your donation; you can do this by following your chosen charity on social media or getting in touch to discuss what each donation enables your chosen charity to achieve.


4. SMALL DONATIONS MAKE A DIFFERENCE “Small actions x lots of people = big change”. Any donation is appreciated and, by donating whatever you can to your chosen charity, your small contribution is going to make a huge difference in the long term. It can make you feel connected to your community.


5. DONATE TIME, MONEY OR GIFTS Giving back doesn’t always have to be donating money. At IIC, we facilitate the five forms of giving: funds, volunteering, skilled volunteering, pro bono and gifts. So, if you’d prefer to donate your time, or gift, to your chosen charity, it’s easy to get involved.


6. SET A REALISTIC BUDGET Any donation is appreciated, no matter how small. If you’re worried about how you’re going to add giving to your routine, make the decision to donate £5 (or even less) each month. Soon it will become an exciting routine of picking a charity or cause you want to help and you’ll see the impact so often that each month you’ll find yourself wanting to donate more.


Sophie Ellingham


‘Habits are reinforced by rewards, and the good feeling of helping others is a huge reward’


58 business network June 2021


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