CHAMBER NEWS


Hospice offers comfort to patients and their carers


Each year, the Chamber president chooses three charities across our three counties to support through fundraising activities. In 2021, the organisations are Chesterfield Samaritans, Help the Homeless Leicester and Nottinghamshire Hospice. In this issue, Business Network speaks to Rowena Naylor-Morrell (pictured), chief executive of Nottinghamshire Hospice.


What is the background to your charity? Nottinghamshire Hospice was established in 1980 by a group of local people led by Bernard Brady. At that time, the work of Dame Cicely Saunders – who founded the hospice movement – was becoming better known. There was an emerging understanding that people dying of cancer needed more than the administration of drugs, and palliative care offered so much more to support patients and families. While physical pain can be managed by medication,


the pain patients feel about those they love or the things important to them requires compassionate, whole-person care. This is at the heart of what hospices do, recognising total pain and providing total care. The steering group worked with the council to


refurbish and later buy our Woodborough Road premises after raising more than £150,000.


Who do you support and how? All our care is provided free. We support anyone aged over 18 with a terminal or life-limiting illness who is registered with a Nottinghamshire GP. More than half our patients have non-cancer diagnoses, including heart failure, lung disease or neurological conditions like MND. Our patients come from across our community – some are young with


children, careers and dreams shortened by their illness. Most of our patients choose to die at home. We make that possible with one of the largest “hospice in your home” services in the country led by our nursing team. We believe everyone deserves a good death and we aim to be alongside every person dying at home from a terminal or life-limiting illness.


Our Woodborough Road centre provides therapy and wellbeing services


to help patients make the most of their days, and stay independent for as long as possible. We also provide counselling and emotional support for carers before and after bereavement.


How has Covid-19 affected the charity’s work? Covid has changed the way we work, with three key impacts. We rely heavily on income from our 10 shops, which have been closed during each lockdown. The shops are also information hubs in their communities, where people feel comfortable to talk to us about concerns or bereavement. Our fundraising was also impacted. With events cancelled, we took new approaches and became much


stronger at digital fundraising and attracting new individual and regular givers. Our Christmas appeal raised


£80,000 – a fantastic Christmas present for our patients. The third impact is on services. Being a small, nimble


organisation, we reshaped and even expanded our care after Covid hit, launching two new services. GriefLine is a free support phoneline for


people experiencing grief during the pandemic. We also established the Hospice Outreach and Discharge Support service, which fast-tracks patients out of hospital by putting a care package in place for them at home. This is now one of our most successful services, providing fast responses


and intensive support where and when it’s needed. We now provide round- the-clock care to patients in their own homes.


How important is business support for your charity? We have some wonderful partnerships with businesses across our city and county, many fostered during the Hoodwinked street art campaign in 2018, which put giant robin sculptures on the streets of Nottingham. Businesses support us through fundraising and providing volunteers to support our shops, patients, garden works or other key areas. It’s great when a company chooses us as their charity of the year or fundraises for us. This support is vital to the care we provide. In return, we offer businesses the opportunity to give something back to their community and build team spirit.


What does the future hold for your charity? We have set ourselves four markers for the future – excellence in our care, resilience in our communities, inclusion in the way we practice and sustainability – to be there for those who need us. This year will be challenging as we need to recover lost income and rebuild relationships, but we are confident in the continuing support of our wonderful communities.


Nurses deliver the charity's 'hospice in your home' service


For more information on how businesses can support Nottinghamshire Hospice, contact fundraising@nottshospice.org


Campaign encourages people back to Leicester


Creativity is at the heart of a new drive to encourage people back to Leicester city centre post-lockdown. The “We’ve Missed You” campaign was launched by


Leicester City Council last month with a specially- commissioned video showcasing the ways people can once again to make the most of what the city has to offer in terms of hospitality, shopping and entertainment. It’s accompanied by a poem, titled By the Clock


Tower, which evokes memories of meeting friends at the city centre landmark. The council is working with businesses to ensure


38 business network June 2021


they can welcome back customers in a Covid-safe manner to help boost consumer confidence after more than a year of restrictions. It was awarded £318,000 in May from the European


Regional Development Fund’s (ERDF) Reopening High Streets Safely fund, which has since been match- funded by the UK Government’s Welcome Back Fund, designed to help businesses in cities badly hit by the Covid-19 measures. About £120,000 of that pot was used on the six-week


campaign, which is run in conjunction with Arch Creative and Fraser Urquhart Media until the end of June.


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