Language


Study the advert on page 202 and answer the following questions: 1. Discuss the effectiveness of the background picture in the advert on the opposite page and explain how it links with the headline.


2. How has the advertiser made the product look particularly enticing and appealing?


3. Quote the slogan of the product.


4. Comment on the effect of the size and font of the words “super can” in the bottom right-hand corner. 5. Give two facts from the body copy.


6. What is particularly convenient about canned fruit?


7. Explain three different health benefits that are associated with canned fruit.


8. How can this product be considered proudly South African?


(3) (2)


(1) (2)


(2) (1)


(3) (1)


Sub-total: 15


203


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