Business bouncing back speed the region’s recovery “The BID is doing all we can to
support our stores, whilst ensuring visitors can enjoy a comfortable and safe environment at all times. “Retail is so much more than just
a transaction; it’s an experience, and at Mailbox we are continually looking for ways to excite new visitors and attract footfall in a responsible way to support our occupiers. “For example, industry stalwarts
such as Harvey Nichols, which holds pride of place at the Mailbox, continue to deliver success with this thinking. By creating and nurturing relationships with brands, influencers and customers in bolstering its in-store offering, Harvey Nichols has positioned itself as a destination more than anything else.” Selfridges, one of Birmingham’s
most indulgent retailers, have introduced a host of new retail spaces which they hope will drive more sustainable fashion sales. Sam Watson, Selfridges general manager, said: “We are thrilled to reopen our doors and to invite customers to discover the experiences Selfridges Birmingham has to offer. While we’ve been
our customers will be able to safely indulge in the unique Selfridges instore experience.” Despite the hit taken by retail in
the past year, the Birmingham Retail BID are optimistic that the region has done more than enough to entice customers back this spring. David added: “Although
Evolving: David Pardoe says city’s retailers must continue to innovate
staying connected through our digital channels and virtual experiences, we have a whole host of in-store experiences, exclusive launches and product edits planned that we know our customers have been missing. “With sustainable shopping at
the heart of everything we do, we’re proud to be launching a host
of new retail spaces with COW Vintage, a Barbour Repair Factory and the chance to get old trainers revived with The Sneaker Doc. “Whether it’s a much overdue
beauty appointment at one of our counters, some takeaway food from our delicious new Greek restaurant Kouzina or simply being able to browse and try on clothes in-store,
uncertainty remains on what the future of the retail industry looks like, this isn’t the first time the high street has been challenged by online shopping’s popularity, and the demand for physical stores is unlikely to disappear. “However, it’s important that our
city’s retailers continue to innovate and adapt and offer Birmingham’s visitors something new to experience in store, as we continue to evolve.”
See Chamberlink’s special reports inside
Business News
May 2021 CHAMBERLINK7
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