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Professional Services


2. Plan where you want to go We have all been dreaming about travelling since lockdown began. For some it has been aiming for exotic climes while others saw an evening in the pub as a welcome first step back to normality. Similarly, you need to shape a plan of what


you want to achieve from your marketing and communications. Mix your ambitions with some realism about the steps needed to get there, then get started. After months of gloom, do not underestimate how many audiences will welcome hearing any positive news about your work.


3. Create once, publish everywhere Getting your business back on track is the focus so you need to be efficient in using resources. Taking time to plan your messaging, or dedicating resource to do it, should be based around making as many uses as possible of the results. This could be publishing a story about the


business on your website and sharing it with your local or industry media. Or it may be creating content for your YouTube channel then sharing shorter versions on your social media. We have all adapted over the past year, so continue to use content in as many smart ways as possible.


4. Do not overlook awards and other acknowledgements of your achievements The ban on live gatherings halted many annual award events for business success in 2020. Some moved online but you should be primed to enter


awards as a way of gaining external recognition of individual or business achievements. Writing award entries is a skill – Osborn


clients made up a third of the finalists of the recent Business Desk WM Leadership awards shortlists. If you choose to produce the submissions in-house, give yourself as much time as possible and focus on meeting the criteria while sharing details which will stand out from the crowd.


5. Welcome the chance to reconnect Restrictions on everyday life have led many to reassess what is important. If you now appreciate the connections made with partners or clients, look for ways you can promote your joint working. After months of everyone pulling together, celebrating your collective achievements through collaboration via a social media post, a video, an advert or a press release will ensure your network know you appreciate key support.


46 CHAMBERLINKMay 2021


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