Professional Services
New opportunities for the
future By Chris Leggett, Director, Osborn Communications T
he easing of lockdown restrictions is the perfect time to redefine how your business communicates with your target audiences. After months of enforced social distancing,
consumers and businesses are growing in confidence about planning for the future. But do not assume that everyone will now pick up where they left off before life ground to a halt in March 2020. The fresh start will bring new opportunities. Drawing
upon our national media and digital experience, Osborn Communications is growing its client roster by providing content and communications support for small-to-medium sized enterprises and family-owned businesses. Our diverse list of clients across the West Midlands
are working with us to achieve their objectives, all around growing revenues or presenting themselves more effectively to target audiences. Ensuring your marketing and communications plans
gain you the attention you need, throughout 2021 and beyond, can help you on the way to success.
Whether you have in-house expertise or draw upon an
external specialist like Osborn, following some simple steps will bring results amid the rapid changes your business faces in the post-pandemic recovery period.
1. Conduct a communications audit It does not have to be a formal process but understanding what activity has been delivered over the past 12 months can help identify trends and insights. The aim should be simply to understand how your website is being used, what content about your business is being consumed either on the site or on social media and reviewing the coverage of your firm or sector in external media. For some businesses, the past year may have shown
that website visitors went up but there was not enough content to keep them for long. Or you have trialled posting images on Instagram with no real response, but LinkedIn followers have grown. Review before you progress to avoid missing vital information.
‘Do not assume that everyone will now pick up where they left off before life ground to a halt in March 2020’
Feature
May 2021 CHAMBERLINK 45
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