Calendar IFA 2021: back to business
IFA, the world’s most significant trade show for consumer tech and home electronics is to strike back in 2021. From 3 to 7 September, global brands will present their innovations and in- spiring industry insights. “We are overwhelmed by the extremely strong commitment of our partners. This demonstrates the high interest of the industry in presenting their innova- tions to IFA’s global media community live in Berlin. Together with our inter- national retail partners, we want to prepare the recovery and rebound for the time after the lockdown”, says IFA Executive Director Jens Heithecker. •
Frank Trittel, General Manag-
er. AMICA: “We are well aware of the social and economic challenges that the Corona pandemic means world- wide, but we still miss the possibility to meet personally with people, ex- change opinions and connect. The tra- ditional IFA is the most important fair for us, so the AMICA Group will take part this year if it will be organized.”
Online visitor registration is now open for Integrated Systems Europe 2021, making its debut at Fira de Barcelona, Gran Vía this June. Coming at a time of anticipation from an industry that is keen to ‘get back to work’ in the second half of the year, it will incorporate both live and online content.
Integrated Systems Events Managing Director Mike Blackman commented: “During the challenging times of the past nine months the importance of ISE to the global AV and systems inte- gration business has never been more apparent. Many exhibitors and attend- ees view the show as the catalyst for business recovery. People rely on ISE for inspiration, for finding new suppli- ers, keeping up with industry innova- tions, building lasting relationships, and for education. While ISE 2021 will be a little different this year, it will still provide all these opportunities and we look forward to reconnecting with you.” NEW! ISE Live & Online ISE 2021 signals the show’s new sta- tus as a hybrid event, merging content
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Sebastian Kebbe, Director Marketing & Sales Europe, Beurer: “We are delighted to be back at IFA 2021! Especially in the current situa- tion, it is particularly important to stay in the exchange. The trade fair is one of our most important platforms for in- ternational networking – whether live in Berlin or as a virtual event.” •
Vincent Huinck, Commer-
cial Director, Europe Bissell: “We are BISSELL, floor cleaning experts since 1876. Meet us at IFA 2021!” •Andrezej
Cebrat, Managing Direc-
tor: BLAUPUNKT/ GIP Development SARL:
•“BLAUPUNKT is delighted to be at- tending IFA 2021. We are excited to present new innovative products and to see everyone happy and healthy in Berlin.”
•Jörg Hempen, Vice President Interna- tional Sales: Hama
•“Great to see all of you at IFA 2021! It will be fantastic to personally ex- change news, discuss business, pres-
live from the Fira de Barcelona, Gran Vía with a dynamic digital programme to provide a rich, rewarding experience – whether you are in Barcelona or join- ing online. With a live stage, break-out lounges, keynotes, hosted roundtables, one-on-one meets plus highlights from ISE’s RISE Spotlight programme, ISE 2021 offers the opportunity to attend from anywhere in the world. Live and Safe in Barcelona As one of Europe’s most vibrant, inno- vative, and beautiful cities, Barcelona provides an exciting setting for exhib- itors and attendees. ISE’s priority is to deliver a safe and secure event for all. Along with its co-owners AVIXA and CE- DIA, ISE has been working in close par- ticipation with the City of Barcelona, the venue and relevant authorities. The Fira de Barcelona received the ‘Safe Travels’ stamp for its prevention and safety protocol against the transmis- sion of COVID-19, merited by the World Travel Tourism Council (WTTC). Safety measures have been developed with the specialist risk management consul-
ent exciting products and experience the wonderful world of Consumer Elec- tronics at IFA 2021.” •Max Richter, Marketing Director: In- sta360: •We love coming to IFA each year and showing people how much fun you can have with an Insta360 camera. Can’t wait to share some new tech at IFA 2021! See you in Berlin!” IFA is the innovation show of the in- dustry this year. Technological inno- vations are the magnet of this leading trade fair: We need them because, especially in uncertain times, it is all about becoming more powerful, more competitive and more efficient. We are therefore looking forward to meeting our customers and partners in person again this year in Berlin.
Registration opens for ISE 2021 – live and online!
tancy Aon and the Hospital Clínic de Barcelona. For visitors, ISE has recent- ly published A Guide to Safe Visiting, outlining the safe practice protocols in place at the venue. This is available from the ISE website.
What’s new for ISE 2021?
With a show floor featuring the world’s leading providers of AV technology and solutions, nine dedicated Technology Zones, four days of inspiring indus- try-leading content, world class keynote speakers, professional development programmes, conferences and a suite of new audio demo rooms – ISE is ready for business. Once again, KNX will be the event’s Presenting Show Partner.
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