Feature Platform agnostic conferencing hardware


The year 2020 resulted in huge investments in digital transformation by organisa- tions globally. According to research by business communications company Twilio, 96% of UK enterprise decision makers have said that the global pandemic sped up their company’s digital transformation plans. Any hesitancy to invest has gone; now the priority is what technology to purchase and when, rather than ‘if’. Nowhere is this more true than in the area of cameras to use in conferencing applications – where the industry offers solutions that go a long way beyond the webcams built in to laptops.


If you are an intermittent user of video communication, it might well be that a standard webcam built into a laptop or clipped onto a desktop monitor might be suitable for your purposes. If, how- ever, your application demands group communication or takes place in led than ideal environments, yours needs might ne netter met by one of the solu- tions on offer from one the specialist camera suppliers. Rene Buhay, VP of Sales and Marketing at AVer Europe, the award-winning pro- vider of video collaboration systems, advices: “While organisations will now be in a stronger position to deliver solutions digitally as a result of accel- erated transformation, progress cannot stop. So what now? While we may not anticipate facing another pandemic in the coming years, companies need to be prepared for whatever comes next. A powerful way to stay ready is by choosing the right technology for your company for the long term. Video con- ferencing technology provides the ulti- mate flexibility for any organisation.” “This time last year, none of us expect- ed to be working remotely for as long as we have. This will fundamentally change how we work moving forward. But just as our previous technology may not have been prepared for such long periods of remote working, how we use our technology moving forward is subject to change.


Having platform agnostic kit such as the AVer CAM520 Pro camera that is compatible with Zoom, Google Hang- outs, Skype, Microsoft Teams and other platforms is an easy way to ensure you can collaborate with anyone inside and outside your organisation, change your preferred communications tools inter- nally and maintain efficiency whatever


18 the scenario.”


“Video conferencing technology is the gateway that will support you at every stage of your business as you grow. Your technology can evolve with you in your success, giving you access to crit- ical updates across all platforms and saving another overhaul in technology solutions which you may have encoun- tered ahead of the pandemic. Your IT department will thank you for it. If the past year has taught us anything, it is that we need to prepare for the unex- pected. Investing in technology will help key decision makers sleep better at night knowing that digital solutions are supporting every stage, whatever the future holds.”


Spot the difference?


So what is the difference between a specialist web conferencing camera


and s standard model built-in to a lap- top? Resolution can be a difference, but, of late, extra functionality in spe- cialist cameras has exaggerated the differences. For example, the Huddly IQ is described as “the AI-powered conference camera”. The AI-powered collaboration device promises “a vid- eo meeting experience like no other”, with:


•150° wide-angle video •Embedded mic array •AI features •Analytics API


•Everyone seen and heard. Anywhere. Huddly IQ’s 150° wide-angle lens and studio-quality embedded microphone array deliver an immersive video meet- ing experience, giving everyone a voice and a seat at the table. USB-powered and compatible with any platform, IQ is perfect for small huddle rooms, medium size meeting rooms and open


Logitech’s videoconferencing portfolio - The only negative is the small price premi- um but this has to be offset against the feature set.


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