New solutions Sony expands BRAVIA 4K HDR line-up


Sony has strengthened its display port- folio with the addition of two powerful new choices for professionals – the 100-inch FW-100BZ40J and 32-inch FW-32BZ30J. These new models, which are highlighted by Sony’s prov- en image quality resulting from a high-quality picture processor, ease of use and specialised cosmetic design, are optimised for use in businesses including corporations, higher-educa- tion institutes, hotels and retail estab- lishments, from small spaces to large venues.


Additional new features such as Pro Mode for customised settings, IP con- trol, and mirroring functionality en- hance flexibility in various business applications. “With displays coming to the forefront as a way to visually con- nect with people and communicate critical information, we’ve expanded our dynamic line-up of BRAVIA dis- plays to include two new sizes that bookend our existing offerings by ac- commodating the need for small-scale and large options,” said Thomas Issa, Corporate Solutions Marketing Manag- er Sony Professional Solutions Europe. “These two new displays combine un- rivalled imagery, a powerful new SoC platform for a better user experience, customised setting modes and a new design optimised for professionals.” The new models incorporate the same high-quality picture processor as So- ny’s BRAVIA televisions which deliver superb picture quality in 4K resolu- tion. The FW-100BZ40J creates im- mersive pictures that combine amaz- ing colour, contrast, clarity and smooth motion using the new XR Processor. The processor employs cognitive intel- ligence which can cross-analyse an ar- ray of elements in the picture at once, just as our brains do. The model also achieves high brightness of 600-nit (typical)/940-nit (peak) by the Full Ar- ray Local Dimming backlight ideal for signage use. The FW-32BZ30J features the X1 Pro- cessor to deliver a superior 4K picture. The displays’ TRILUMINOS technolo-


Sony has strengthened its display portfolio with the addition of this 100-inch FW- 100BZ40J.


gy provides a wide range of colours for more natural and realistic images even for small huddle spaces. The System on a Chip (SoC) platform and Android OS enables applications to run more efficiently. An upgraded user interface allows for easy operation for commer- cial users. Professional BRAVIA dis- plays have a unified B2B platform, ensuring customers and systems in- tegrators can install the displays with the same user interface. Additionally, both models support 5GHz Wi-Fi ac- cess point and also offer a built-in “soft AP” for directly connecting wire- less devices to the display.


The two new models are easy to use, setup and incorporate into existing environments. Pro Mode enables us- ers to fine-tune the display settings and account for specific behaviours depending on the application such as corporate, education, hotel and retail. IP control capability allows easy instal- lation through support of key partners including Crestron, Extron and Kram- er. Additionally, Sony’s BRAVIAs are the only professional displays that fea- ture integrated mirroring functionality through both Chromecast built-in and Apple AirPlay 2, providing a simple, quick and seamless connection from


a user’s device. With AirPlay 2, users can stream, control, and share their favourite content directly from their iPhone, iPad or Mac to the display. The displays have a sophisticated cos- metic design constructed with busi- nesses in mind. The FW-100BZ40J’s four-side robust aluminium bezels are symmetrical, while the carrying han- dle provides ease of mobility. The FW- 32BZ30J has a smart design that fea- tures a cable management structure. The 100-inch FW-100BZ40J and 32-inch FW-32BZ30J are planned to be available in the summer. For more information about Sony professional displays, please visit pro.sony.


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