FOCUS EUROPEON


Focusing on the positive spark


A new report by EuropeOn has taken a constructive look at COVID-19, focusing on the possible business opportunities for electrical contractors and how they can bounce back, improve profi tability and be at the forefront of a green and digital recovery


By Martin Bailey Vice-President, EuropeOn


T


he current COVID-19 pandemic could well be the most important phenomenon of this century. It is generating lasting and deep changes in all countries, from the way


citizens interact with each other to their hopes for tomorrow’s world, from the relevance of some jobs to remote working dynamics, and from travelling to education and so on. In contrast with a general feeling of worrying uncertainty, EuropeOn has


adopted a positive outlook on the current situation, focusing on what can be done to improve business opportunities and up electrical contractors’ game.


With 1.8 million professionals across Europe and 300,000 companies, electrical contractors are well placed to make a valuable contribution to recovery strategies. We have now outlined these strategies in our new report, Business Opportunities Since Covid-19: Electrical Contractors at the Forefront of a Green and Digital Recovery for Europe. Our starting point was to identify


Continued on page 36 >>> CABLEtalk FEBRUARY/MARCH 2021 35


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