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COVID-19 News


Is Diversification the Key to Post Covid19 Success?


A London food retailer believes diversifying a businesses’ offering could be the key to success as lockdown restrictions ease.


Co-founder of Eat17, James Brundle, believes offering multiple streams of revenue and having the ability to adapt quickly is the key for rebuilding a struggling business post Covid19.


He set up Eat17 with business partner Chris O’Connor over ten years ago and during that time they’ve grown to four successful stores integrating convenience food shopping and dining.


They’re now offering their business model as a franchise opportunity for businesses with the floor space to introduce a retail or dining option.


Each franchise can be unique to fit in with the high street and the needs of local shoppers, with offerings adapted to achieve maximum footfall.


The four stores already open all offer something different. Walthamstow was the first store where the pair introduced local suppliers and producers to offer a truly unique shopping experience.


When the store next-door became vacant, they bought that and turned it into their popular restaurant.


Now they have stores in Hackney, Hammersmith and Bishops Stortford all with different offerings bespoke to their local communities.


In Hackney, Eat17 have their production kitchen where butchers and chefs


make ready meals and own label products that are sold in all stores.


Bishops Stortford has an in-store bakery and is where Eat17 make their own handmade chocolate and in Hammersmith the store has the biggest refill station in the group, filling an entire wall. Since launch the pair have introduced over 300 own label products including their Bacon Jam, sauces, the ‘food to go’ range, sourdough breads and an artisan beer range, all of which will be available to franchisees.


Eat17 has also forged an innovative partnership with AF Blakemore, the owner of 300 Spar stores across the UK. The grocery giant combines Spar branding with Eat17 to create a high-end convenience store.


18


January 2021


www.venue-insight.com


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