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Event News


INDEPENDENT VENUE WEEK ANNOUNCES 2021 RETURN WITH AMBASSADOR


ARLO PARKS MONDAY 25 JANUARY — SUNDAY 31 JANUARY 2021


OVER 60 INDEPENDENT UK VENUES


In Partnership With — Arts Council England, See Tickets, Yamaha, Fred Perry, The F List, PPL, loadin.com


Arlo Parks | IVW Ambassador 2021 CREDIT: ALEX KURUN


Independent Venue Week returns for its eighth consecutive year – the annual, seven-day celebration of independent music venues around the United Kingdom is back and announces Arlo Parks as its ambassador for 2021. IVW will take place across the nations – England, Wales, Scotland, and Northern Ireland – from Monday 25 January to Sunday 31 January.


Each year, hundreds of venues across the UK take part in Independent Venue Week, inviting a huge host of exciting artists to play exclusive shows up and down the country in celebration of independent venues and their communities. The initiative provides a huge spotlight on the grassroots ecosystem within the live music sector – an ecosystem which includes not only the venues and the people that own, run and work in them, but also artists, managers, crew as well as kit, merch,


12 January 2021 www.venue-insight.com


ticketing and tour transport companies and the all-important music fans and gig-goers. So far this year, 64 venues from 37 different villages, towns and cities have signed up to take part, 82% of which are outside of London.


The official #IVW21 launch took place in a covid secure and socially-distanced event at Bush Hall – hosted by Simone Butler (Primal Scream), who chatted with Arlo Parks as well as Tor Maries aka Billy Nomates and Betsy Harley, Music and Events Manager of Bush Hall. More interviews were held over zoom including Claire Mera-Nelson – Head of Music at Arts Council England, Rob Wilmshurst – CEO See Tickets, Chris Irvine – Product Manager Pro Audio Yamaha Music UK and James Ainscough – CEO Help Musicians UK.


Arlo Parks – who was crowned BBC's 2020 Introducing Artist of the Year and enjoyed breakthrough success with a headline European tour – will be taking over from Independent Venue Week’s 2020 ambassador, Anna Calvi.


Speaking of the appointment, Parks said: “I feel blessed to have been chosen as Independent Venue Week Ambassador. Independent venues are the backbone of live music and I’m determined to help to support and protect these national treasures.”


Three additional ambassadors for the nations – Wales, Scotland, and Northern Ireland have also been announced recently with Gruff Rhys representing Wales, Jordan Adetunji heading up Northern Ireland and Amy Macdonald will be the ambassador for Scotland.


The Minister of State for Digital and Culture in the Department for Digital, Culture, Media and Sport (DCMS), Caroline Dinenage MP, said: “Initiatives like Independent Venue Week are crucial in showcasing fantastic talent in grassroots venues. 2021's event will help shine a spotlight on emerging stars and give audiences a chance to enjoy live music safely in wonderful environments. I urge people to support this week and independent venues across the country.”


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