THE FIRST WORD
C
an you remember where you were this time last year – perhaps looking ahead to 2020 with great optimism about what lay ahead? Personally, I was living in a different city, in another job, with my sights set on a feast of summer sport and travel.
Of course, we know what happened in between – from initial murmurings of a deadly virus
emanating from China, through to a previously unimaginable national lockdown, then the Government putting £10 in our pockets to dine out, and ending with more shutdowns. Such has been the uncertainty of this year – set to continue until the bitter end as we edge
towards Brexit – it feels just about anything could have happened between this magazine going to print and landing on your doormat. Will an EU trade deal have been signed? What will the latest lockdown restriction be? Will I need a calculator to work out who’s allowed around the family table for Christmas? But there’s light at the end of the tunnel. Scientists have developed several working
vaccines and the first doses are set to be given in the East Midlands from December. And while our impending exit from the EU is causing a headache for some businesses, our
region is home to firms already exporting to every corner of the globe. Just some of those success stories, including SureScreen Diagnostics, Morningside Pharmaceuticals and Artisan Biscuits, are highlighted in our focus feature on p72. There are also signs we could benefit from Brexit, with the Chamber throwing its weight
behind a bid for freeport status – bringing tax benefits and huge inward investment opportunities – to be applied to an area surrounding East Midlands Airport. Clare James MBE, the new managing director at EMA, speaks about this and the impact of
the pandemic in this month’s big interview on p26. Indeed, the contradiction of the airport’s plunging passenger levels against a record-breaking cargo operation reflects 2020 for many of us – huge challenges but hopeful signs for the future. May I take this opportunity to thank you all for continuing to support us throughout this challenging year. Everyone at the Chamber wishes you a Merry Christmas and Happy New Year.
Best wishes, Dan Robinson Editor, Business Network
CONTENTS
NEWS UPDATE 4 MEMBER NEWS Everards to create 40 jobs with new brewery home
22 APPOINTMENTS Firm launches ahead of post-Brexit landscape
THE BIG INTERVIEW 26 Clare James, managing director at East Midlands Airport
30 PATRONS Research to cut medical errors
33 CHAMBER NEWS New Chamber president is welcomed
INTERNATIONAL TRADE 56 Opportunities in Africa for East Midlands firms
SUSTAINABLE EAST MIDLANDS 58 How to calculate your carbon footprint
POLITICS 60 Think-tank's proposal for business rates reform
FEATURES
63 MADE IN THE EAST MIDLANDS How businesses can prepare for uncertainty
67 Schedules of Condition - what you need to know
71 Using PR to make your mark
72 FOCUS FEATURE Taking advantage of ‘Brand UK’
76 EXECUTIVE SEARCH & RECRUITMENT The best time to tout for talent
TRAINING & EVENTS 80 Leadership and management for the new world
Editor Dan Robinson T: 07764 431028 E:
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BUSINESS SUPPORT 82 DIGITAL GROWTH The flexibility of paid digital advertising
84 TECHNOLOGY Inside Amazon's hi-tech fulfilment centre
87 LEGAL Law firm to create a ‘house of brands’
88 FINANCE The problems with pound sterling
90 SKILLS Engaging with local schools
93 PROPERTY Contractors to build new £13.2m school
94 MOTORING Nick Jones tests the Porsche Taycan
95 INFORMATION Translating your business into overseas markets
COMMENT 98 THE LAST WORD Dawn Edwards reflects on her year as Chamber president
business network December 2020/January 2021 3
DECEMBER 2020/JANUARY 2021
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