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THE FIRST WORD


C


an you remember where you were this time last year – perhaps looking ahead to 2020 with great optimism about what lay ahead? Personally, I was living in a different city, in another job, with my sights set on a feast of summer sport and travel.


Of course, we know what happened in between – from initial murmurings of a deadly virus


emanating from China, through to a previously unimaginable national lockdown, then the Government putting £10 in our pockets to dine out, and ending with more shutdowns. Such has been the uncertainty of this year – set to continue until the bitter end as we edge


towards Brexit – it feels just about anything could have happened between this magazine going to print and landing on your doormat. Will an EU trade deal have been signed? What will the latest lockdown restriction be? Will I need a calculator to work out who’s allowed around the family table for Christmas? But there’s light at the end of the tunnel. Scientists have developed several working


vaccines and the first doses are set to be given in the East Midlands from December. And while our impending exit from the EU is causing a headache for some businesses, our


region is home to firms already exporting to every corner of the globe. Just some of those success stories, including SureScreen Diagnostics, Morningside Pharmaceuticals and Artisan Biscuits, are highlighted in our focus feature on p72. There are also signs we could benefit from Brexit, with the Chamber throwing its weight


behind a bid for freeport status – bringing tax benefits and huge inward investment opportunities – to be applied to an area surrounding East Midlands Airport. Clare James MBE, the new managing director at EMA, speaks about this and the impact of


the pandemic in this month’s big interview on p26. Indeed, the contradiction of the airport’s plunging passenger levels against a record-breaking cargo operation reflects 2020 for many of us – huge challenges but hopeful signs for the future. May I take this opportunity to thank you all for continuing to support us throughout this challenging year. Everyone at the Chamber wishes you a Merry Christmas and Happy New Year.


Best wishes, Dan Robinson Editor, Business Network


CONTENTS


NEWS UPDATE 4 MEMBER NEWS Everards to create 40 jobs with new brewery home


22 APPOINTMENTS Firm launches ahead of post-Brexit landscape


THE BIG INTERVIEW 26 Clare James, managing director at East Midlands Airport


30 PATRONS Research to cut medical errors


33 CHAMBER NEWS New Chamber president is welcomed


INTERNATIONAL TRADE 56 Opportunities in Africa for East Midlands firms


SUSTAINABLE EAST MIDLANDS 58 How to calculate your carbon footprint


POLITICS 60 Think-tank's proposal for business rates reform


FEATURES


63 MADE IN THE EAST MIDLANDS How businesses can prepare for uncertainty


67 Schedules of Condition - what you need to know


71 Using PR to make your mark


72 FOCUS FEATURE Taking advantage of ‘Brand UK’


76 EXECUTIVE SEARCH & RECRUITMENT The best time to tout for talent


TRAINING & EVENTS 80 Leadership and management for the new world


Editor Dan Robinson T: 07764 431028 E: dan.robinson@emc-dnl.co.uk


Contributor Jasmine Thompson


All Submissions E: magazine@emc-dnl.co.uk


Chamber Membership E: membership@emc-dnl.co.uk


Follow the Chamber W: www.emc-dnl.co.uk Twitter: @EMChamberNews


PRIVACY NOTICE Kemps Publishing Ltd process personal information for certain legitimate interest purposes, which includes the following:


• To provide postal copies of this publication to Chamber members and Kemps’ customers; and


• To offer marketing and promotional opportunities within this publication to Chamber members and prospects.


Whenever we process data for these purposes, we always ensure we treat your Personal Data rights in high regard. If you wish to, you can visit www.kempspublishing.co.uk to view our full Privacy Notice and to learn more about our legitimate interests and your rights in this regard.


Publishers Kemps Publishing Ltd 11 The Swan Courtyard, Charles Edward Road, Yardley, Birmingham B26 1BU T: 0121 765 4144 w: www.kempspublishing.co.uk


Managing Editor Laura Blake T: 0121 765 4144 E: laura.blake@kempspublishing.co.uk


Designer Lloyd Hollingworth


Advertising T: 0121 765 4144 E: jon.jones@kempspublishing.co.uk


PrintersWarners (Midlands) plc


BUSINESS NETWORK is produced on behalf of East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) by Kemps Publishing Ltd and is distributed to members without charge. The Chamber and the publisher are committed to achieving the highest quality standards. While every care has been taken to ensure that the information it contains is accurate, neither the Chamber nor the publisher can accept any responsibility for any omission or inaccuracies that might arise. Views expressed in the magazine are not necessarily those of the Chamber. This publication (or any part thereof) may not be reproduced, transmitted or stored in print or electronic format without prior written permission of Kemps Publishing Ltd.


BUSINESS SUPPORT 82 DIGITAL GROWTH The flexibility of paid digital advertising


84 TECHNOLOGY Inside Amazon's hi-tech fulfilment centre


87 LEGAL Law firm to create a ‘house of brands’


88 FINANCE The problems with pound sterling


90 SKILLS Engaging with local schools


93 PROPERTY Contractors to build new £13.2m school


94 MOTORING Nick Jones tests the Porsche Taycan


95 INFORMATION Translating your business into overseas markets


COMMENT 98 THE LAST WORD Dawn Edwards reflects on her year as Chamber president


business network December 2020/January 2021 3


DECEMBER 2020/JANUARY 2021


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