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MEMBERNEWS


MEMBER FOCUS: MCARTHURGLEN EAST MIDLANDS DESIGNER OUTLET


Since joining McArthurGlen East Midlands Designer Outlet as centre manager early in 2020, David Jackson (pictured), has been charged with the task of safely reopening one of the region’s most important shopping centres while continuing its growth. He explains to Business Network how the centre has performed and the wider role of outlet shopping in retail.


Tell us how you ended up at East Midlands Designer Outlet, including your career so far and why you decided to join? I have worked in retail since I was 19 and started my career at Next PLC, working in sales and operations before moving into area management. In 2017, I joined McArthurGlen as retail manager, before being swiftly appointed as deputy centre manager of Ashford Designer Outlet, overseeing the largest single redevelopment within the McArthurGlen group. I was then offered the role of


centre manager at McArthurGlen Designer Outlet East Midlands, where I’ve focused on growing the centre’s impressive retail portfolio and evolving its food and beverage offering.


What do you think makes East Midlands Designer Outlet an important asset for the region? East Midlands Designer Outlet is a key asset to the region as one of its leading premium shopping destinations, easily accessible for guests travelling from Nottingham, Derby and Leicester. The centre is home to over 70 sought-after fashion, lifestyle,


Stores at McArthurGlen East Midlands Designer Outlet offers discounts of up to 60%


centre, we’re thrilled to have welcomed three new stores recently – Barbour, Molton Brown and Under Armour – despite the current challenging climate as we know our guests still want choice and value.


beauty and homeware brands, all with up to 60% off RRP. Alongside our excellent mix of brands, the centre also boasts an impressive selection of cafes and eateries.


Everyone talks about the struggles of the high street, but how is outlet shopping faring? While I’m not in a position to


speak on behalf of other companies, I do know that we’re feeling extremely optimistic. When we welcomed customers back after the first national lockdown, we saw an encouraging increase in visitor numbers, which translated into


Shopping app is made free for members


An app that enables contact-free shopping has made two key services available for free to all East Midlands Chamber members during the pandemic. Technology company Jisp has partnered with the Chamber to offer its


best-in-class home delivery and click and collect services to the business organisation’s 4,300 members for six months, allowing businesses to support their customers and communities at a critical time. Businesses that take up the promotion can create their accounts -


which carries a one-off activation fee, depending on the package they choose - and begin trading via the Jisp app within an hour, taking advantage of features such as instant deals, custom discount vouchers, product sharing and live community quizzes. Julian Fisher, CEO and founder of Jisp, said: “We are delighted to


partner with the East Midlands Chamber. “Our contact-free solutions have proven to be invaluable in the past


six months, and, as we are about to enter the second lockdown, we can continue empowering independent retailers in supporting their local communities for free.”


To claim the offer, visit www.jisp.com/emc 14 business network December 2020/January 2021


stronger performance for our brand partner stores. Moving forward, we’ll continue to


work with our brand partners to offer guests an exceptional shopping experience in a safe and secure environment.


What do you think the future looks like for retail and where does outlet shopping fit within this? While the pandemic has disrupted the industry, we believe there’s a real opportunity for physical retail to revolutionise the landscape and continue to offer memorable experiences for guests. At the


NEW MEMBERS


In October, the Chamber welcomed 25 new members: • Debbie Bryan • Hope Health UK • Interflex Limited • Knights plc


• SEA (Services for Empowerment and Advocacy)


• Systems Assurance Ltd • WSCAD GmbH • Colleague Box Limited • RL Cleaning Services


• Seasoned Insights & Solutions Ltd


• Winters Web Ltd • Baxter Freight (international) • Broadhead Global


• Devtank Ltd • Equipped2succeed • IB Group Ltd (international) • Medichecks • PET-Xi Training Ltd • Distortion Ltd • Long Clawson Dairy Ltd


• LRC Intertrade Limited (international)


• Simtom Food Products Limited (international)


• Technical Simulation Consultants Limited


• Webro Cables and Connectors Ltd


Which membership products have you used and how did they help your business? The Chamber has offered conference calls during the height of lockdown, which were incredibly useful as they presented additional unique insight into the impact of the crisis, specifically on retailers within the East Midlands. Prior to this, their events have also been very beneficial in helping us to network with other businesses in the region.


What do you believe is the most important role of a chamber of commerce? For me, the most important role a chamber of commerce plays is supporting and celebrating the local business community. East Midlands Chamber acts to unify businesses, including McArthurGlen Designer Outlet East Midlands, and helps them to thrive as a commercial hub.


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