Editors’ Picks
1 Precision Textiles is helping retailers create
a more comfortable shopping experience with new hygienic mattress testing kits. Though brick-and-mortar stores are beginning to re-open, many consumers remain concerned about transmission of the COVID-19 virus. These new testing kits are a vital safety precaution for shoppers as they rest-test sleep systems in-store. Each kit is individually sealed and contains one 60-inch by 40-inch mattress cover and 15-inch by 20- inch pillow cover that are disposed of following every mattress trial. Made from an anti-microbial polyester blend, the sheets are soft-to-the-touch and do not impact the feel of the products.
3 From state specific webinars to a ‘back-
to-business’ resource hub and regular research-based updates on retailer response, Nationwide Marketing Group (NMG) has served as a key resource to bedding and mattress retailers over the past few months. A buying, marketing and operational support organization, NMG offers its members digital support, business intelligence, opportunities to build professional networks and more. And, during this fraught time, the organization has opened up select resources to non-members.
2 As the demand for
turning to online shopping as many retail stores remain shuttered across the country. Building on its expertise in the ecommerce bedding category, Classic Brands has introduced a fully turnkey solution to help brick-and-mortar retailers meet this growing demand. In addition to offering a wide range of boxed mattresses, the easy-to- implement program also includes a supported ecommerce platform and drop-ship services, all of which can be set up and running in just five days. Both of Classic Brands’ East and West Coast distribution centers are equipped with “first-scan” technology, instantly generating tracking numbers for shipments to keep consumers informed about the status of their order.
5 More consumers are
Publisher
..........................................Chris Schriever
chris@sleepretailer.com
Managing Editor
...............................Gretchen Kast
gretchen@sleepretailer.com
Marketing Manager ........................ Elaina Hundley
elaina@sleepretailer.com
Design Firm
............................................Blue House
bluehousedc.com
Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.
products that promote
safety and cleanliness continues to grow, Magniflex has developed an innovative new collection that promotes antiviral and antibacterial properties. The MagniProtect line includes mattresses, toppers and pillows made with ViroStop, which has been proven through independent testing to be effective against inhibiting the growth of viruses and bacteria. Using a unique combination of vesicle and silver-based technologies, the fabric is designed to combat the four factors that help viruses and bacteria proliferate: heat, moisture, fats and proteins. According to Magniflex, the material destroys virus and bacteria particles by up to 99% in just minutes. More than just offering valuable protection, the products in the collection are also designed to deliver real comfort and support.
6 Podium is offering a free suite of tools
4 With many retailers still struggling to bounce
back from temporary store closures, King Koil is deferring payments on all new floor samples and inventory through a new program it calls the “Mattress Stimulus Package.” Understanding that many retailers are facing limited cash flow as they look to re-open their stores, the company is giving all new and existing retail partners until January of 2021 to pay for their orders. King Koil is also offering two new velocity-priced mattress options to complement this new program. Both priced to retail under $1,000, the new models feature many of the same luxury components found in many of King Koil’s higher priced mattresses, including pocketed coils, gel memory foam, Tencel fabric and hand-tufting.
8 Sleep Retailer / Summer 2020
to help retailers engage with customers in a new way. Designed specifically for local businesses, the Podium Starter program includes a self-service portal that allows them to message customers directly through channels they already use and trust. Additionally, it enables contact-free mobile payments. These digital tools can help retailers maintain valuable contact with their customers, while still prioritizing safety. Easy-to-use and free, companies can begin texting customers within minutes of signing up for Podium Starter.
Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2020. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House Sales Group, 641 S Street NW, 3rd Floor, Washington, DC 20001. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at
info@sleepretailer.com.
CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.
Sleep Retailer: ISSN 2163-7571
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