ACCESSORIES


MLILY USA Meets Retail Demand With Expanded Pillow Program


By Gretchen Kast MLILY USA is expanding its pillow lineup with two collections designed to meet the growing demand for high-margin sleep products that deliver add-on sales. Debuting at the sum- mer Las Vegas Market, the new pillows are crafted with MLILY’s proprietary foams, offer exceptional breathability and are covered in an organic cotton fabric. MLILY’s new pillow collections are avail- able in three height profiles, each offering advanced cooling and breathability proper- ties. With these new additions, the company has a full array of a dozen pillows to meet a variety of comfort and sleep preferences. “Sleep accessories, and especially pil- lows, continue to be a high-profit center for retailers, and we are committed to offering a range of options that address consum- er wants and needs,” said Stephen Chen, president of MLILY USA. “Our family of pil- lows made from our proprietary foams and unique designs provide our partners with the ability to address a number of comfort issues for their customers, including sleep- ing hot, allergies, stress and anxiety and proper support.” One of the collections features a layer of


MLILY’s proprietary Smart Foam, which de- livers the benefits and feel of latex, as well as added breathability and air flow. It is fin- ished with a removable and washable cover made from 100% certified-organic cotton. Available in three heights to accommodate side, back and stomach sleepers, this line is priced to retail at $99. MLILY’s other pillow introduction, priced to retail at $129, features a soothing gel layer to help with temperature regulation by dispersing heat through pinhole air vents. The gel side rests atop an anatomical foam that allows for a free flow of air. Pillows in


this collection are covered in the same cer- tified-organic cotton cover that can be re- moved and washed. The new pillow introductions join the com- pany’s entire family of pillows that include the BioRelax CBD-infused memory foam pillow, along with the Comfort, Harmony and Dreamer pillow lines. Visit mlilyusa.com


22 Sleep Retailer / Summer 2020


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32