MATTRESS


Southerland Sleep Adds Chemical-Free Designs To Its Heritage Collection


By Elaina Hundley Telling an all-natural sleep story, Southerland has retooled its high-end latex mattress line with the addition of six new Heritage Copper Latex mattresses. These new models feature an organic cotton cover and multiple layers of all-natural Talalay Latex. Further supporting the needs of a quickly


growing market segment—consumers seeking natural products that can help reduce chemi- cals at home—the mattresses in the collection feature a copper infusion within the all-natural latex. The copper-infused latex provides anti- microbial properties and copper is said to ben- efit circulation, act as an anti-inflammatory and deliver anti-oxidant properties.


“Consumers are increasingly looking for and buying more natural and organic prod- ucts across all categories from the food they eat to the hybrid cars they drive,” said Bry- an Smith, president and chief executive of- ficer of Southerland. “Our newly engineered Heritage Copper Latex collection features the most natural beds we’ve ever made. The collection gives our independent bedding re- tailers a way to stand out in the marketplace with a truly natural sleep option.”


Mattresses in the collection are priced to retail from $2,000 to $5,000 in queen. “Our retail partners have been requesting


more specialty products, and this collection hits all their needs,” Smith continued. “Natural


and organic products are a great differentia- tor, and appeal to a consumer group that is already accustomed to paying a premium for healthier products.” Visit southerlandsleep.com


Eclipse Supports Omni-Channel Retail With New Boxed Bed Collection By Chris Schriever


During the first three months of the


Eclipse International is helping retailers cre- ate their own complete online sleep shop with a comprehensive new boxed bed pro- gram. Set to retail from $499 to $1,499 in queen, the 12-model lineup will be supported by drop-shipping services direct from the fac- tory to consumers.


“Sleep e-tailing is no longer relegated to the online marketing companies; it has now become a critical part of selling for brick and mortar retailers,” said Stuart Carlitz, presi- dent and chief executive officer of Eclipse International. “We’ve been pushing our re- tail partners to develop an omni-channel approach to selling for some time now, and our new, comprehensive boxed bed program arms them with a full merchandising pro- gram to support their efforts. Our program offers a broad range of designs and com- fort feels so that consumers will be able to find their perfect sleep solution—none of this one-size-fits-all nonsense.”


28 Sleep Retailer / Summer 2020


COVID-19 pandemic in the U.S., Eclipse In- ternational’s facility in New Jersey has seen a sharp uptick in orders from the members of its retail network with vibrant e-commerce sites. Since the mostly nationwide shutdown of retail, many consumers have turned to online shopping for most of their needs— including new mattresses. That trend is ex- pected to continue, and the expanded boxed bed offering from Eclipse offers retailers a broad range of price points to reach a wide range of consumer budgets. The new boxed mattress designs feature all-foam options, as well as several hybrid models. The opening price point mattress— retailing for $499—features a 682-pocketed coil spring system with layers of 1.8 density foams covered in a circular knit with woven channel quilted border. Another mattress in the collection features a 789-pocketed coil innerspring unit with latex and gel memory foam. A broad range of components includ-


“Sleep e-tailing is no longer relegated to the online marketing companies; it has now become a critical part of selling for brick and mortar retailers.”


ing latex, resilient support foams, Tencel and phase-change textiles are used throughout the collection.


Eclipse can drop-ship the boxed beds di- rectly to consumers on behalf of the retailers or ship the product to stores for the retailers to complete the delivery process or to allow for in-store pick-up. Visit eclipsemattress.com


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