Mattress
Airweave Expands Personalization Capabilities With New Modular Mattress By Gretchen Kast
Airweave is delivering a more personalized sleep experience with an expanded mattress line and a new technological solution. The company has introduced the new airweave Mattress Advanced, a modular mattress with multiple firmness configurations, alongside airweave MattressFit, a web-based body scanning technology developed to help con- sumers’ find the best mattress configuration for their optimal sleep posture. The company spent over ten years analyzing sleep data and advancing its engineering tech- nique to develop the new airweave Mattress Advanced. The core of the mattress is made up of three airfiber blocks that feature a different firmness on each side. The variation allows the consumer to flip the sides of each block and swap the order, creating different combinations to suit their shoulders, waist and legs. “The three-piece customization
design
allows every individual with different body types to create their optimal sleep for the first time,” said Motokuni Takaoka, the Founder & CEO of airweave.
To simplify this personalized experience, the company is also introducing the airweave MattressFit. This web-based application uti- lizes body measurement analysis and data interpretation to recommend the proper mat- tress configuration for the user’s body type. With just two photos using a smartphone camera, the tool will measure the full shape of the user’s body, instantly analyze it and then present one of five key mattress con- figurations to ensure proper spine alignment. “Spine alignment has been a key factor in providing an ideal sleep posture which reduc- es back pain and allows for easier turnover during sleep,” said Dr. Chie Kubota, airweave’s internal sleep expert. “So to provide all body types with the proper spine alignment and deeper sleep, we came up with this customiz- able mattress design.”
By combining airweave’s innovative mat-
tress materials with this advanced level of customization, the company is delivering a variety of key benefits. The firm supportive feel of airfiber helps maintain the body’s nat- ural posture to minimize aches and pains. Air-
fiber has also been shown to help lower core body temperature and minimize tossing and turning, helping the consumer achieve deep- er more refreshing sleep. And because the mattress is 100% washable, consumers can breathe and rest easier knowing that they are sleeping with less dust and germs. The new airweave Mattress Advanced ranges from $2,180 for Twin to $3,120 for California King. Visit
airweave.com
Brooklyn Bedding Brings A New Level Of Quality To The Growing RV Mattress Category
By Gretchen Kast As the COVID-19 pandemic has shaken up all aspects of everyday life, consumer spend- ing habits have evolved significantly as well— prompting unanticipated growth in certain product categories. With fears about plane travel and hotels still high, more people are looking for alternative vacation options, like road trips and camping. Over the past three months, Brooklyn Bedding has seen a spike in demand for its RV mattress offerings. As retailers look to the future and explore new ways to diversify their showroom mix, the company’s collection of RV mattresses de- livers valuable differentiation through quality materials and attractive features.
24 Sleep Retailer / Summer 2020
Believing that sleep should not be compro- mised just because you’re on the road, Brook- lyn Bedding offers a wide variety of different RV mattress options. Unlike at-home sleep solu- tions, these mattresses come in very unique sizes to accommodate the confines of the space. But smaller sizing does not mean that consumers have to sacrifice comfort or support. In fact, the company has converted many of its premium at-home mattresses into RV sizing, giving consumers the chance to achieve their best sleep no matter where they are. This in- cludes its number one selling Brooklyn Signa- ture Hybrid mattress, the cooling Brooklyn Au- rora hybrid, all-foam Brooklyn Wanderlust and value-priced Brooklyn Bowery Hybrid.
Some of the most attractive features in tra- ditional mattresses take on all the more impor- tance when available in an RV bed. Sleeping hot is a big problem for many consumers, and it becomes even more of a challenge when you’re in an enclosed RV with less temperature con- trol than a stationary home. Brooklyn Bedding provides a range of specialized cooling technol- ogies in its RV mattresses, including gel foams and surface layer infusions, along with phase- change technology that draws heat away from the body to deliver cooling on contact. Like all of its products, Brooklyn Bedding handcrafts each RV mattress on demand in its factory in Phoenix, AZ. Visit
brooklynbedding.com
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