MARKETING


Wright Global Graphics Brings Imprint Innovations To The Mattress Industry


By Elaina Hundley Through a new partnership with Fiberlok Technologies, Wright Global Graphics (WGG) is bringing patented, dimensional graphics to the mattress industry. With a reputation for unique non-embroidered, dimensional graph- ics, Fiberlok’s comprehensive portfolio com- bines the precision and speed of ink-printed graphics with the rich dimension of embroi- dery in one solution. “We are pleased to offer yet another great branding solution to the mattress industry,” said WGG Chair and Chief Strategy Officer Don Wright. “Fiberlok’s products have been featured at major sporting events, and on global brand apparel, worldwide delivery company uniforms, top tier police outer- wear, and leading entertainment costumes. By utilizing its extensive experience in ap- parel, we will be able to offer our custom- ers limitless color design options as well as unique dimensional branding products for mattress design.” The partnership allows WGG to intro-


duce four new imprint innovations—Lextra, Lextra 3-D, Lextra 4-D and ColorCrest—to the bedding and mattress sector. Providing


higher-impact design reproduction, Lextra di- mensional grapics offer the ability to replicate color gradients, fades, simulated textures and allow for precise color matching. Reproducing fine design details with a soft, all-flock texture, Lextra graphics are also available in a 3-D, 4-D and ColorCrest versions. Lextra 3-D combines the Lex- tra process with a single-color, high-luster woven textile in “windows” for contrast and greater dimensional impact, while Lextra 4-D combines the original Lextra with a dig- itally printed image on one of three textile inserts. Finally, the most affordable option in the portfolio, ColorCrest, provides a sin- gle-color flocking program selected from a set color palette. “This is the perfect partnership. Wright Global Graphics has a long history in innova- tive and award-winning branding solutions in the mattress space,” said FiberLok Technolo- gies President A.J. Steger. “Mattress manu- facturers are looking to design product that will stand out on a showroom floor and our patented dimensional graphics can help them do just that.” Visit wrightglobalgraphics.com


“Fiberlok’s products have been featured at major sporting events, and on global brand apparel, worldwide delivery company uniforms, top tier police outerwear, and leading entertainment costumes. By utilizing its extensive experience in apparel, we will be able to offer our customers limitless color design options as well as unique dimensional branding products for mattress design.”


sleepretailer.com 15


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32