MATTRESS
Spring Air’s Boxed-Bed Program Helps Retailers Reach Consumers Online By Gretchen Kast
As consumers continue to head online to shop during the COVID-19 pandemic, Spring Air International is helping retailers compete in this segment by offering a branded boxed- bed collection. The mattresses, which will be showcased at the summer Las Vegas Market, are competitively priced to retail from $299 to $599 and offer a safe shopping solution for consumers. The collection includes four roll-pack mat- tresses, three of which are all-foam construc- tions and one hybrid option. The top model is a hybrid mattress that features memory foam,
pocketed coils and a combination of gel-in- fused memory foam, bamboo, charcoal venti- lated foam and other support foams. “As sleep retailers reopen from the shut- downs, they are looking for merchandising solutions that allow them to capture those consumers that are not yet ready to walk into a store because of health concerns,” said Nick Bates, president of Spring Air Interna- tional. “Our full line of boxed beds provides them with a complete line of beds that they can sell as a cash-and-carry product in the store or easily sell online for seamless, con- tactless delivery to the consumer’s home. The
growth of e-commerce continues to climb, and retailers are looking for products to meet that demand.” The opening priced bed in the collection is an eight-inch foam mattress featuring a combination of two inches of cool-gel, bam- boo-infused memory foam and six inches of green tea-enhanced memory foam. The $399, 10-inch model is designed with three inches of cool-gel, bamboo-infused memory foam and seven-inch green tea support foam. The 12-inch, $599 bed adds a two-inch layer of latex-like memory foam to the other foams. Visit
springair.com
sleepretailer.com 27
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