SECTOR FOCUS: SKILLS College open day goes online
Staff within the Marketing team at City College Plymouth have been sharing their experiences of hosting a successful virtual open day with further education colleges across the country. Unable to host its annual spring Open Day due
to the coronavirus pandemic, staff immediately began planning an event to engage with prospective students via Zoom. School-leavers and their parents were invited to sign up for a subject- specific course session that was delivered live via the video platform in April. The sessions consisted of talks given by
lecturers to inform viewers of their course options, local employers talking about career prospects, and current students who shared their experiences of life at the college. This was then followed by a live question and answer session. Employers who gave up their time to support the event included:
Ann James, Chief Executive - University Hospitals Plymouth NHS Trust; Jim Colwell - Assistant Chief Constable, Devon & Cornwall Police; Ian McFadzen - Chief Executive, Plymouth Science Park; Damian Dunne - Managing Director, the Barden Corporation; Jenny Bishop - Head of Marketing, Real Ideas Organisation; and Emma Hewitt - Skills Co- ordinator, Building Plymouth. The successful event, which saw more than 120 prospective
students attend sessions throughout the day, caught the attention of other further education colleges, who are keen to hold their own similar events. Head of Marketing & Student Recruitment, Louise Greenleaf
(pictured), said: “After receiving requests from about 50 fellow college marketers, we decided to hold a Zoom meeting to share with others how we executed this ambitious plan. Colleges across the country are all feeling the impact of the lockdown and we are happy to share what we have learned - after all, we are all in this together.”
Summer 2020 Chamber Profile 29
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