“That’s why insurance brokers are partnering with the


Canada Safety Council to raise awareness of the danger and encourage drivers to keep their eyes on the road.The stakes are high – death, injury, property damage, fines and rising insurance premiums.Whatever the distraction, it’s not worth the risk.” The challenge The challenge in addressing this issue is cognitive disso-


nance and, where distracted driving is concerned, willingly engaging in behaviours that are known to contribute to the likelihood of collisions. Studies in provinces across Canada have borne out the same result: a majority of drivers under- stand that distracted driving is dangerous and illegal; yet, the same respondents report using their devices behind the wheel anyway. “Personal accountability is a major component of society’s


role in reducing distracted driving deaths,”said Gareth Jones, president of the Canada Safety Council.“If you’re in the major- ity of road users who understand the risks, you owe it to your family and to fellow road users to put the phone away and otherwise minimize distractions. It’s a choice that each of us has completely within our control. Building a culture of safe driving happens one person and one decision at a time, so let’s choose well.” Other types of distraction While the topic of distracted driving is often discussed in


the context of texting and calling behind the wheel, other forms of distraction exist and can also be harmful. Distracted driving is characterized as any action that removes your focus from the road.This can include eating, adjusting music, heat or GPS, applying makeup and interacting with passengers in the vehicle.


Tips to avoid distraction behind the wheel


■


Put your phone on silent or on Do Not Disturb mode. You won’t be tempted by an alert you don’t hear.


■


Even better, use an app or a built-in function that acti- vates a Do Not Disturb feature automatically when con- nected to your vehicle’s Bluetooth or when increased speed is detected.


■


Out of sight,out of mind – put your phone in a glove compartment, a zipped purse or knapsack, or even the back seat.


■


Make sure to leave enough time in your schedule to eat and groom before getting in the car.


■


Ensure that your temperature,music and GPS are set before you leave.


■ If it’s really that important, pull over.


Above all else, remember that driving is a potentially deadly task that requires your full attention.You wouldn’t take a call while operating a bulldozer;why do the same with a vehicle capable of going at much higher speeds?


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403-545-6868


WHEELS 2020 ❙ PAGE 13


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