It’s a scene that is far too familiar on roads across Canada:a cell phone sounds an alert, the driver reaches for the phone, and in the short time it takes to read the screen,a collision has occurred. Distracted driving is a trend on the rise, a dangerous and life-


threatening behaviour that must be stopped.The Canada Safety Council and the Insurance Brokers Association of Canada (IBAC) share a crucial message: distraction behind the wheel is entirely preventable. Just don’t do it. The Statistics Distracted driving statistics are understated because distraction


isn’t always easy to prove. In fatal accidents where distraction was a possible factor, there may not be evidence of phone usage or, sadly, a living witness to tell the story.This has resulted in a signif- icant underreporting of the issue – still, the data currently avail- able reveals staggering numbers. According to Transport Canada, distraction was a contributing


factor in 21 per cent of fatal collisions and 27 per cent of colli- sions resulting in serious injury in 2016.Comparatively, those numbers were reported at 16 and 22 per cent, respectively, in 2006. The Canadian Council of Motor Transportation Administrators


(CCMTA) provides further context to these numbers: 1.7 per cent of fatal collisions and 1.9 per cent of collisions resulting in serious injury involved electronic communication devices between 2010–14.While more recent statistics are not available, the preva- lence of mobile devices in today’s society makes it a reasonable assumption that these numbers, too, are on the rise. And if you’re fortunate enough to avoid injury or fatality, you’ll still be subject to fines and potentially demerit points depending on your province. To further compound the financial costs, your auto insurance


premiums could sharply increase if you’re found to have been operating a vehicle while distracted. “Insurance is all about risk, and distracted driving is an extreme- ly risky behavior,”said Peter Braid,Chief Executive Officer of IBAC.


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