Productivity in collaboration Application news Tommy Hilfiger fans get exclusive runway view
During Tommy Hilfiger’s New York Fashion Week runway show, his fans got an exclusive first look at the next season’s hottest designs by visiting the designer’s website. The B Live user interface gave Tommy Hilfiger fans the chance to feel as if they were at the New York Fashion week runway by allowing them to select from, and switch between. three different isolated camera angles or the director’s cut – all thanks to the robust and dynamic H.264 encoding capabilities of Monarch EDGE.
Imagine you have front row seats to the Tommy Hilfiger show at New York Fashion Week, one of the industry’s big- gest, most exclusive events of the year. You are so close to the runway that you can count the polka dots on a model’s dress. Not only that, but you also have alternative runway views and backstage access. Now imagine you can do all of this with only a smart device or computer. While Tommy Hilfiger show- cased a 1970s-inspired col- lection
for the upcoming
season, the designer’s online multi-camera webcast was anything but retro. Thanks to
continuity. Instead,
the for player viewing. would
need to buffer each new cam- era angle selected by the user before the video would become available
“The
Monarch EDGE has allowed us to update our player to provide seamless switching on the user interface,” said Jay Kopelman, Director of Digital Engineering for B Live. “Before we got the Monarch EDGE, every time the viewer switched camera angles, it loaded a new independent stream. Because we can now do quad-HD streams with Mon- arch EDGE, we can feed a sin- gle 4K stream into the player
the show to follow from the three isolated feeds available in addition to the director’s cut – all from their mobile devices, laptops, or desktop computers. These viewers – numbering over 500,000 – were also able to watch the show live on Tom- my Hilfiger’s Facebook, Twitter, Instagram, and YouTube chan- nels.
The director’s cut
The Monarch EDGE’s ability to encode four 1080p30 vid- eo feeds together into one 4K stream has made B Live’s work of bringing best-in-class, live,
On the B Live user interface embedded in the Tommy Hil- figer website, fans were able to easily decide which part of the show to follow from the three isolated feeds available in addition to the director’s cut – all from their mobile devices, laptops, or desktop computers. These viewers – numbering over 500,000 – were also able to watch the show live on Tom- my Hilfiger’s Facebook, Twitter, Instagram, and YouTube chan- nels.
Monarch EDGE’s ability to encode four 1080p30 video feeds together into one 4K stream has made B Live’s work
Leeds Playhouse appoint UXG
to transform digital strategy Leeds-based digital solutions provider UXG has recently completed the works on a project to upgrade the digital strategy and wayfinding media for Leeds Playhouse, as part of the theatre’s eight-figure trans- formation.
The newly redeveloped Leeds Playhouse includes upgrades to the Quarry and Courtyard theatres, a new studio space named the Bramall Rock Void, revamped front of house spaces as well as a new city-facing entrance and improved access throughout the building.
Leeds Playhouse wanted to implement a digital signage network with new technologies to modernise and create a more memora- ble customer experience. Previously their objectives were met by printed posters on display around the Playhouse. The new digital displays and integrated Signagelive software platform have been implemented over a three-month period by UXG, which designs, manufactures and installs bespoke digital solutions for branded environments. Advertising and wayfinding
The project delivery has included implementing a large-format 6x3m outdoor LED Display (Digital 48 sheet) alongside a mixture of freestanding and wall-mounted external high bright advertising and wayfinding displays.
Internally there is a spectacular feature LED Display in the entrance running up three floors and over 45 high definition wall-mounted screens showing a mixture of content from box office releases and menu displays to live feeds from within the theatres.
As part of the deployment, the playhouse required the ability to integrate the signage with their fire alarm system to add a visual element to assist with the safe evacuation of their customers and staff. This was delivered using BrightSign devices and the Sig- nagelive GPIO trigger application. Success
“Leeds Playhouse is an iconic cultural institution, so it’s exciting to have been a part of a transformative project that will breathe
Tommy Hilfiger fans can share the experience of New York Fashion Week through this selectable multi-camera web feed from the designer’s runway show
the Matrox Monarch EDGE en- coder’s ability to receive mul- tiple HD feeds and composite them into a pristine quad-split stream, and B Live’s innovative user interface that allows for seamless switching between multiple camera views, Tommy Hilfiger fans got to have their own show credentials just like fashion industry VIPs.
Live event production
During the autumn show, view- ers visited the Tommy Hilfiger website to watch live webcasts from the Apollo Theatre in Har- lem. On the website, live event production company, B Live provided runway, overhead, and head-to-toe views of the models as isolated feeds, as well as a director’s cut that the company produced on-site.
In order to give fans a seam- less viewing experience, B Live needed an encoder that could accept four discrete HD inputs and deliver a single 4K stream as a quad-split com- position. Before the company purchased its Monarch EDGE H.264 encoder, its user inter- face did not allow viewers to watch multi-camera video with
– which is why the switching is so seamless.” During
the show, viewers
could get an exclusive first look at the next season’s hottest designs by visiting the Tommy Hilfiger website. The B Live user interface gave Tommy Hil- figer fans the chance to feel as if they were at the Apollo The- atre runway by allowing them to select from and switch be- tween three different isolated camera angles or the director’s cut – all thanks to the robust and dynamic H.264 encoding capabilities of Monarch EDGE.
Four streams
B Live’s camera crew captured each angle separately. Four 1080p30 video streams, in- cluding three isolated views and one director’s cut that B Live
produced on-site, were
sent back to the B Live office via satellite. There, Monarch EDGE received the feeds and encoded them into a single 4K, 20-Mbps stream that was then sent to the B Live platform. On the B Live user interface embedded in the Tommy Hil- figer website, fans were able to easily decide which part of
P8 AV News November 2019 V News March 2020
multi-camera event footage to viewers across the globe more feasible than ever. During the Tommy Hilfiger show, viewers of B Live’s interactive user interface enjoyed seamless, buffer-free switching between multiple camera angles. In order to give fans a seam- less viewing experience, B Live needed an encoder that could accept four discrete HD inputs and deliver a single 4K stream as a quad-split
composition.
Before the company purchased its Monarch EDGE H.264 en- coder, its user interface did not allow viewers to watch multi-camera video with conti- nuity. Instead, the player would need to buffer each new cam- era angle selected by the user before the video would become available for viewing. B Live’s camera crew cap- tured each angle separately. Four 1080p30 video streams, including three isolated views and one director’s cut that B Live
produced on-site, were
sent back to the B Live office via satellite. There, Monarch EDGE received the feeds and encoded them into a single 4K, 20-Mbps stream that was then sent to the B Live platform.
of bringing best-in-class, live, multi-camera event footage to viewers across the globe more feasible than ever. During the Tommy Hilfiger show, viewers of B Live’s interactive user interface enjoyed seamless, buffer-free switching between multiple camera angles. “The experience is a lot smoother from both a technical and view- er perspective – clearly,” said Kopelman. Thanks to Monarch EDGE, fans had the chance to see and shop Tommy Hilfiger’s latest collection first-hand without leaving home.
Seamless switching
“The Monarch EDGE has al- lowed us to update our player to provide seamless switching on the user interface,” said Jay Kopelman, Director of Digital Engineering for B Live. “Be- fore we got the Monarch EDGE, every time the viewer switched camera angles, it loaded a new independent stream. Be- cause we can now do quad-HD streams with Monarch EDGE, we can feed a single 4K stream into the player – which is why the switching is so seamless.”
Leeds Playhouse is an iconic cultural institution and the transforma- tive project has breathed new life into the much-loved theatre.
new life into the much-loved theatre.
“This is the beginning of the next big chapter for Leeds Play- house and a major part of our transformation is ensuring that the internal and external appearance is attractive and inviting to em- brace and engage with the Leeds City Region and beyond. “We were very pleased to be able to work with UXG on the deployment of the digital signage for Leeds Playhouse, as this not only uses our industry-leading content management software but also added the bespoke fire alarm integration the customer required,” reports Warren Bremner, Business & Channel Develop- ment Manager, Signagelive,
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