AV News Awards Category: AV Reseller / Integrator of the Year


Winner: Pure AV


2019 has been a year of unprecedented growth for Pure. Reve- nues increased by 30%, following 20% growth the previous year. International projects have multiplied, and investment in people and resources has kept the focus on the high-quality service deliv- ery that has built our business. We introduced new trainee and developmental roles, creating op- portunities for internal progression and encouraging new industry entrants. Our commUniCate19 showcase which united 50+ cus- tomers, 20 suppliers and 20 Pure AV staff for a day of training, exhibition and seminars is an example of how we seek to bring extra value to our customers and supplier relationships. As we have increased revenue while we have also improved profit levels. Improvements to profit are the result of the development of our customer mix and improved internal processes. New admin and warehousing procedures and a skilful purchasing team have reduced errors, and waste and exploited fully the strengthened purchasing power that comes with larger business volume. Referral by customers and suppliers has, and continues to be a significant source of new business. Complementing this is growth in inbound enquiries resulting from proactive marketing activity. Unique visitors to our website have increased by 28% this year, and the volume of leads passed to the sales team more than dou- bled. We help our customers to promote their new facilities to their internal clients and their peer group externally through the creation and publication of case studies and information docu- ments and videos. We also host technology events to encourage the exploration of new technology and sharing of best practice. 2. Historically, 80% of our business was within the University sec- tor. Today, as we continue to grow our activity within this area, we have also expanded our operation in other industries. University projects have increased, the growth supported by the sustained business under the NWUPC and new relationships under the NEUPC framework, University business now accounts for 55% of our overall revenues with the rest split between the corporate, pub- lic, hospitality and healthcare sectors. The most significant growth has been in the corporate and healthcare sector, with a more sub- stantial number of higher value projects driving performance im- provements in corporate and increased volumes of projects driving success in healthcare and hospitality. 3. We have seen significant growth in the number of overseas and international projects undertaken by Pure AV. Overseas work is not new to Pure, having held long-term relationships with clients that take us regularly into Europe and occasionally to North America. This year hospitality projects have taken us to Paris, and Dubai,


Category: AV News Editor’s Choice Winner:


BRIX Concept by CTouch


During the spring and summer of 2019, CTOUCH Europe B.V. and the Eindhoven University of Technology (TU/e) have conducted a research on the CO2 impact of the manufacturing and usage of in- teractive flat panel displays (IFPD). The outcome of this research has led to two new, innovative initiatives that will benefit both the environment, as well as the companies that are planning to invest in modern workplaces in the years to come. A true win-win concept, of which CTOUCH is very proud. The first initiative is CTOUCH’ Circularity Passport. With the Eindhoven University of Technology (TU/e), CTOUCH conducted research on the CO2 impact of manufacturing and using touch- screens. A material passport (‘The circularity passport’) enables us to create awareness about the CO2 impact of touchscreens. It also triggers dialogs with our partners about reusage of these elec- tronics, creating environmental and commercial benefits. The second initiative is above mentioned re-usage mission brought into practice: CTOUCH ‘BRIX’. This is a modular business model, using the touchscreen as a basic platform, which is upgradeable via modules. In a nutshell, this means companies will be able to upgrade or migrate to different collaboration solutions within their meeting room or huddle space. This can be done without having to completely replace their CTOUCH touchscreen. And that saves time, money and above all, production of completely new interac- tive displays that have a high CO2 impact. Together with the Eindhoven University of Technology (TU/e), CTOUCH has researched the CO2 impact of manufacturing and using interactive flat panel displays. As a part of this research, instead of ‘writing off’ consumer electronics, CTOUCH started to ‘write down’ the amount of raw materials that are used in in- teractive flat panel displays in a so-called material passport: the CTOUCH Circularity Passport.


Doing this creates several benefits. First off, it increases the level of CTOUCH’ ownership of the used resources, accelerating the conversations with suppliers on using energy efficient materials and technology. Additionally, sustainability has become a key top- ic in commercial conversations with our resellers and end-users. The materials analysis showed that:


1. The production process of touchscreens accounts for 60-70% P14 AV News March 2020


of the CO2 impact in a product lifecycle of 7 years. 2. About 30-40% of the CO2 impact is generated by the actual usage of the touchscreens. 3. Packaging and transportation have a minor CO2 impact com- pared to production and usage.


4. Zooming in on the production process, the manufacturing of the LCD display makes for 55-60% of the CO2 impact. 5. Electronics and raw materials such as aluminium and steel take up another 10-15%.


What do these numbers mean for CTOUCH and users of its touch- screens?


The production process of LCD displays is very complicated. Still, in the new product design process, CTOUCH has discussed guidelines for its suppliers in using less steel, without impacting product qual- ity. This will make future products slimmer and lighter in weight, decreasing CO2 emission. Another mission that we have taken upon us is to increase the lifecycle of touchscreens which – according to the research – is the key to successfully contributing to sustainabil- ity. This requires a circular business model, in which touchscreens can be re-used in the future by modular upgrades. This eliminates the need for continuously producing completely new touchscreens. This concept resulted in CTOUCH BRIX. We keep in mind that we’re all different. We work in different ways; we have different needs. And the way we work today can be com- pletely different from the way we’ll work tomorrow. Wouldn’t it be great if the tools that you are working with today, can still be used in your future workplace? Sounds complicated? Not at all. Get familiar with our rock-solid solution ‘BRIX’. A flexible upgradable family of collaboration solutions for all end user needs and requirements. A display is just a display. Until you put smart, fast hardware and software inside. When companies decide that they want to do more with their touchscreen, they might need to buy a brand new one. Well not with CTOUCH! Our Leddura touchscreens are based on a modular platform. We call it ‘BRIX’. How does it work? Well, simple. We’ve made part of the hardware inside our touchscreens modular. This means that users are able to replace a module, or even add a module to their CTOUCH touchscreens. They can start with ba-


Congratulations to PureAV – the 2020 Reseller / Integrator of the Year.


with corporate projects in Stokholm, Turkey, Dubai and Singapore. Strategic partnerships with in-country partners enable internation- al activity, with design and administration manged by Pure AV and project delivery always overseen by a Pure AV project manager and system designer. We recognise the importance of a skilled and motivated workforce and actively encourage professional development. We have multi- ple CTS and CTS-D holders, including one triple CTS holder, and offer every employee the chance to take their CTS. This year the introduction of two new Trainee Programmer and Junior Project Manager roles has opened up the opportunity for progression inter-


nally. The first Junior PM role was taken by one of our long-serving engineers, who wanted to build on their on-site experience to move into project management. The trainee programmer positions have attracted new talent into the business from outside of the AV sec- tor which is fantastic news for both Pure AV and the AV industry as a whole.


The CTouch team at the AV News Awards Breakfast to collect their Editor’s Choice Award for the BRIX Concept.


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