Business news


Cambridge, United Kingdom (20/02/2020) – Adder Technol- ogy, a global leader in connec- tivity solutions and high perfor- mance IP KVM, is a new 2020 entrant in The Sunday Times 11th annual HSBC Internation- al Track 200 league table. The International Track, compiled and published by Fast Track, ranks the top 200 mid-market


Adder recognized in The Sunday Times HSBC International Track 200 support every day.”


Adrian Dickens, CEO, Ad- der Technology,


commented,


“We are delighted to be recog- nized alongside leading British brands in the latest league table. Our continued success reflects our commitment to de- liver excellence through inno- vation to all of our partners and customers. Alongside expand-


The Global Office Column


Widespread digital connectivity and increased mobility has radi- cally changed the traditional nature of work. No longer are we tied to a physical place of work, even time differences become less of a barrier, as talent pools across the world become accessible from the global office.


Simon Jackson, Senior Vice President of Sales EMEA, NEC Display Solutions Europe GmbH, looks at the factors to be considered when establishing The Global Office.


Generational shifts are driving the change in the landscape as millennials lead older genera- tions to embrace new technolo- gy. But the future is in the hands of the centennials, or Genera- tion Z, the oldest of which are now joining the workforce; it is their influence, as true digital natives, which will reshape the world of work.


The latest accolade comes after Adder announced the details of a multi-million-dollar global expansion to support growing international demand.


private companies in Britain with the fastest-growing inter- national sales. Adder Technology ranked alongside leading British brands such as FatFace, Moun- tain Warehouse and tech com- panies such as automotive en- gineer Envisage Group and AV systems integrator AVMI. It


is


one of seven companies in the East of England to be included and was selected for the first time after growing its interna- tional sales by 30% on average per year over the last two years. Amanda Murphy, Head of Commercial Banking, HSBC UK, said: “The Sunday Times International Track 200 shows the strength, ambition and re- silience of companies across the UK and we are delighted to be sponsoring again this year. At HSBC UK, we take great pride in recognising the con- tribution these businesses are making to driving growth across the UK. The five new entrants in the East of England are mak- ing a significant contribution to employment, driving prosperity and growth and are the sort of businesses we are pleased to


ing our international footprint and significantly


refurbishing


our head-office in the last year, we have continued to focus on accelerating our product inno- vation with the recent launch of our ADDERLink™ INFINITY 3000 range. This latest recog- nition reflects our commitment to reinvesting in the business to enable continued growth on a global stage.”


The latest accolade comes


after Adder announced the de- tails of a multi-million-dollar global expansion to support growing international demand. Alongside the significant refur- bishment of its global head- quarters in Cambridge, Adder has opened new offices in Paris, Europe and Novato, San Francisco.


Attitudes towards the meaning of work are evolving; monetary rewards are becoming less of a focus as more emotive qualities come to the fore. The younger members of the workforce mea- sure success in terms of living a meaningful life with security and balance a key driver. It is this dramatic shift in attitude which is feeding one of today’s big trends – agile working. Agile working is about sup- porting your workforce in maintaining best productivity both for the individual and for business success. As today’s workforce are choosing employ- ment based upon the flexibility and technology it offers over salary, an element of business agility means empowering the workforce to operate from any location. Flexible, future-proof and user-centric must therefore be key elements in the modern workplace.


Global empowerment


The new shape of work means breaking down barriers, en- abling productivity to ensue in any place at any time. Global digital connectivity means that anyone can join the workforce, regardless of their location thus opening opportunities beyond the major conurbations. No lon- ger do you have to ‘go to work’, we are the work. This has huge implications for the shape and size of IT and AV provision both within an organisation’s phys- ical environs and beyond, in order to support a more produc- tive workforce.


Remote collaboration tools are a vital enabler to share tal- ent across geographic regions with access via laptop, tablet or smart phone providing the essential flexibility. Gather-


ing talent across time zones however will naturally present challenges, yet cloud-based ap- plications enable collaboration to take place asynchronously to support a continuous stream of productivity. Providing and sup- porting the necessary tools and infrastructure to nurture the changing shape of productivity is vital if organisations want to be commercially competitive whilst remaining attractive to a new breed of workforce.


A standardised approach As


working practices change


and the workplace evolves, busi- nesses need to maintain a stan-


become more agile, major proj- ects will be completed in shorter timeframes and room efficiency will increase, leading to bet- ter


customer satisfaction and


a major competitive advantage for those who embrace the stan- dardisation approach.


A period of transition


Many organisations are already moving towards the utopian ‘global office’; it’s a period of transition as wider refurbish- ments present opportunities to enhance the communications infrastructure, enabling them to enjoy the benefits of an ag- ile working environment. Mul- tiple meeting spaces will be fully equipped to support best outcomes, adaptable to support meeting objectives, without re- striction. Remote workers will be empowered to collaborate via home offices, client premises or whilst on the move. Already a major focus for or-


begin to strengthen within the workforce, the technology will be in place to satisfy their ex- acting work/life ethic.


We are now a living example NEC’s Infinity Board supports collaboration irrespective of location.


dardised yet adaptable approach to AV installation design, ensur- ing a smooth transition as needs alter and business expands in the future. Consistency of ex- perience can only be achieved when familiarity breeds content- ment for the user. This should be gained not only through stan- dardisation


of technology but


also the support services associ- ated with installation and main- tenance. Delivering that across EMEA can be a challenge, add- ing other global locations even more so but the world is not get- ting any smaller. It’s not just the end user who benefits from this standardised approach.


For the integrator,


products will be more familiar meaning less training will be required and costs associated with deployment and support will reduce. Integration will be simplified through common con- trols and interfaces. Ultimately, integrators and installers will


ganisations, sustainability will continue to influence business practice making remote collab- oration a mandatory working practice rather than just an ap- pealing option in a bid to reduce emissions related to travelling. Meanwhile, as our centennials


I doubt many of us have been unaffected by the coronavirus in one way or other and whilst most people’s experiences have been inconveniences rather than the true impact of those on the front line, it has highlighted what an important role AV has to play in a crisis of this scale in ensuring we remain in commu- nication with one another. It’s not just about AV during a crisis of course, the current global health scare serves as a strong reminder to us all that we don’t always need to jump on a plane or drive up the motorway to get the best out of a meet- ing. Sure it’s difficult to repli- cate ISE and other trade shows without face to face meetings and the networking opportuni- ties they provide, and there is often a compelling argument for a f2f meeting, but I’m also sure that we default all too often to physical meetings when with the right AV technology you can save money, carbon footprint, and most importantly the rarest commodity of all – time! It’s an old drum, but it still needs banging - especially at times like these.


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