AV news Awards the Wireless Collaboration NovoConnect devices. The very high


pace at which Vivitek team operates and the brand grows, keep us at a constant cutting edge of marketing strategy. The company is dynamically evolving and we are proud to be a tiny part of its success.” - Osom Studio


4. NSPR has been a Vivitek partner for four years, managing its media relations in the UK working closely with the team at Vivitek and Osom Studio to prepare content and media materials for use across EMEA. Established in 1993, NSPR leverages its press re- lations and media experience - gained from working with clients that currently range from Alibaba Cloud to Zoom Video Communi- cations - to keep Vivitek in the media spotlight 5. This ‘best of breeds’ approach to skills and talent aligns passion and professionalism - as well as client and suppliers - to create a close-knit, integrated team, that has driven tangible results that are marked most visibly by Vivitek’s ever-bolder presence at each ISE.


Category: Outstanding Achievement in AV


Winner: Tony White, Country Head (UK & Ireland) at ViewSonic Europe


IF040H-D sky dome that creates an awe-inspiring atmosphere, 24 hours a day.


PROJECT AWARDS


Category: AV Project of the Year (Education) Winner:


ViewSonic for Ashford School


Ashford School is an independent boarding school in Kent. As part of its new digital strategy (‘Prepare, present and participate’), the school was looking to upgrade its classroom displays to facilitate improved group interactions and the sharing of annotated content and ideas. For staff, there was also a need to eliminate back-facing teaching. To achieve its vision the school installed a number of ViewBoard displays. These multi-touch panels support Microsoft Office 365, allow content to be annotated and accessed remotely – including after class and during revision periods – and allow teachers to increase one-on-one engagement with pupils. The UK’s EdTech 50 Schools award cited the school’s: “Very high- ly thought out digital strategy for both parents, pupils and staff. This school makes excellent use of its digital ecosystem to impact learning.”


Tony White collects his Award acknowledging 30 years in AV culmi- nating in his appointment as Country Manager for ViewSonic.


With 30 years’ experience in technology, first with Plantronics and later with BenQ, Tony White joined ViewSonic Europe in October 2016 with the challenging remit of growing UK sales and the company’s wider reputation in the competitive AV industry.


Responsible for formulating a ground up build and new strategic marketing vision, White quickly laid the foundations for 18 months of continued success – overhauling distribution and pricing strategies, forming new channel partnerships with Ingram Micro and Tech Data, and investing in staff and equipment which has culminated in AV sales increasing by more than 100%. These are predicted to grow to £9 million by 2019. Career highlights


1. Channel relationships: By developing new pricing strategies and in- vesting in £500,000 worth of channel stock, Tony helped ViewSonic secure key partnerships with some of the world’s biggest IT distributors – Tech Data and Ingram Micro. He also played an influential role in developing new relationships with service providers and AV retailers. 2. Education frameworks: With ViewSonic developing innovative in- teractive flat panels (IFPs) for the education market, Tony recognised the importance of being able to showcase these cutting-edge products directly to schools and teachers. He used his industry experience to secure ViewSonic’s admission to local educational frameworks. By se- curing access to these key regional markets he helped ViewSonic firmly establish its brand in the EdTech sector.


3. Pricing structure: Responsible for developing the marketing strategy for ViewSonic’s new 4K home cinema projector line, Tony recognised the need for affordable 4K products. Following a successful launch period, he helped ViewSonic become the #2 ranked manufacturer for 4K projector sales in the UK. The projector market has doubled in size in the last 12 months and ViewSonic now has a vastly increased market share.


4. Investment in demo kits and staff: A key part of Tony’s ethos is sustainable growth and a key aspect of that approach is investing in right people; providing a strong foundation to win business and offer improved customer service. Tony has been responsible for the recruit- ment and development of a new three-person business development team and investment in new state-of-the art demo kits for end-users. In the last six months, the business development team have completed more than 100 demos around the UK – with 60% of these converting to sales. Currently recruiting 3 new posts to drive performance in 2019 5. Strategy for sales success: Tony has been one of the key catalysts for ViewSonic’s recent success in the AV industry. His in-depth product knowledge and understanding of the wider market has helped the com- pany achieve its best sales figures to date, increase its market share and allow its growing sales team to have a positive impact in multiple vertical markets.


Izabela Gral of ViewSonic pick up the Education Project Award for the company’s work at Ashford School.


Category: AV Project of the Year (Commercial) Winner:


Samsung for the MSC Grandiosa


The MSC Grandiosa is the largest ship in the MSC Cruises’ fleet. MSC Grandiosa’s indoor promenade, the Galleria Grandiosa, is the central social hub of the ship, linking many of the bars and specialty restaurants, and its home to the 93-meter Samsung LED


Dr Neelam Palmer, Director of Educational Technology, Digital Learning and Innovation at Ashford School, said: “As a result of this streamlined ecosystem, teachers are able to work in more effective ways, making workloads more manageable. There has also been a significant impact on wellbeing and engagement for both students and teachers; with students embracing and ‘co-con- structing’ their own independent learning journey.” Adrian Barnett, a Design and Technology teacher at Ashford School, said: “Now that I am using the ViewBoard S and View- Board IFP in tandem, I can stand to one side so that the students can see what’s on the big screen, while I can add notes as the les- son goes on in a far more interactive way than I could previously.” Project Highlights


1. Following the installation, Ashford School was recognised as one of the UK’s Top 50 EdTech schools 2019


2. ViewBoard displays seamlessly integrate with other devices and software deployed by the school, adding value to the installation 3. ViewBoard S units installed on teacher’s desks allows teachers to change display content and make touchscreen inputs from their desktop touchscreen – creating a front-facing classroom 4. Free myViewBoard software powers the ViewBoard platform – myViewBoard is device agnostic, allowing teachers to quickly deliver lesson materials that are age appropriate and improve col- laboration


5.ViewBoard displays allow for dynamic lessons that put the focus on collaboration and are easy to use – improving student engage- ment with the curriculum and academic developments


“The increased length of MSC Grandiosa is most evident in the Promenade, the main indoor thoroughfare lined with shops, bars and eateries and topped off by a spectacular 93-metre "digital sky" LED screen, the largest anywhere at sea. Images are projected onto the ceiling 24 hours a day, along with special shows of changing pictures screened three times a day. We adore this space, which is the vibrant heart of the ship” says Jeannine Williamson, Cruise Critic With mesmerizing shows three times a day, the promenade also hosts many of the ships’ themed parties. To deliver tremendous experience to passengers throughout the voyage, Samsung not only created the LED sky dome with 1,750 LED cabinets, but also inte- grated 4,200 hospitality displays into suites. Project Highlights 1. To present unique and memorable experience to passengers, Samsung installed 4,201 hospitality displays into suites and cab- ins as well as providing a total of 2,061 LED cabinets and 148 touchscreen displays throughout enriched facilities inside the cruise.


2, Samsung integrated 1,750 cabinets of LED IF040H-D to create 93-meter LED sky dome changing depending on the consumer’s atmospheric preference.


3. Samsung LED IF040H-D, with 4.0mm pixel pitch, presents su- perior picture quality to passengers and visitors with 1,700 nit peak brightness and 7,000:1 peak contrast ratio. 4. The LED sky dome is in use 24 hours a day, 7 days a week with 100,000 hours of LED lifetime. 5.


The curved LED sky dome embraces the Galleria Grandiosa from the ceiling with 6,000R curvature and operates stably aboard the cruise ship.


The LED sky dome on the MSC Grandiosa is in use 24 hours a day, 7 days a week with 100,000 hours of LED lifetime.


Category: AV Project of the Year (Live Events) Winner:


Optoma for the Roncalli Circus


The Roncalli circus, founded in Germany in 1976, wanted to trans- form the traditional circus experience while also taking a stance against the mistreatment of wildlife in their industry. Founder Bernhard Paul came up with the idea to replace the problematic practice of keeping animals in captivity by replacing the animals with 3D holograms.


In cooperation with Roncalli’s agency TAG/TRAUM, blueBOX was appointed to make this dream a reality for the entire 32 x 5 m arena. Choosing 11 Optoma ZU850 laser projectors to bring the animated horses, elephants and goldfish to life, Birger Wunderlich at blueBOX said: “We have been using Optoma projectors for six years and have consistently had a very positive experience with reliability, performance and affordability.”


Katja Burkard, a TV Presenter from Germany found the hologram the most entertaining part of the show. She stated: “I found it very contemporary – I especially loved the fact the hologram could rep- licate real animals in a very good way." Janine Kunze, an Actress from Germany stated “The hologram at the beginning was really special. You will always remember the Roncalli circus once you’ve been."


Project Highlights 1. Optoma’s ZU850 projectors bring the Roncalli circus to life, thrilling audiences all over Germany with entertaining holographic footage.


2. Boasting superior colour performance and 360° projection ca- pability, Optoma’s ZU850 models with innovative MultiColor laser technology have assisted in creating a phenomenal experience for Roncalli circus visitors.


3. The installation was completed using 11 BX-CTA03 long throw lenses allowing the ZU850 models to be positioned further away for ultimate flexibility.


AV News March 2020 P11


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