Drinks News
Looking to the Future The Wine Guide
PART 1
Mark Roberts is Director of Sales at Lanchester Wines. We asked him about what we can expect from wine in the near future.
Beyond the bottle what other wine formats can venue operators look to capitalise more on in 2020 to help meet customer needs?
Our lifestyles have evolved so much that I firmly believe a review and update of format is essential for the ongoing success of the drinks category as a whole. Drinking habits are changing and consumption must fit within the modern way of life. In terms of wine, we must adapt to encourage new consumers into the category.
Q A
If you think about it, the traditional wine bottle dates back to 4100BC so, as with all products, an evolution is inevitable.
Canned wine is the fastest growing of these new formats — sales are increasing at a rate of approx. 6% year on year in Western Europe. The can is an ideal choice for pubs: smaller serves, less wastage, easy storage/chilling, easy to recycle and, above all a format consumers are familiar with, whether through soft drinks, beers or ciders.
It’s an uncomplicated packaging solution which resonates across all age groups and lifestyle choices — and perfect for pubs and particularly beer gardens/outdoor events.
Another wine format on the rise is draft via bag in box, particularly when sold either by the glass or via carafes. For the publican this offers ease of serve, consistently fresh wine and various serving sizes, while also freeing up fridge and shelf space. Importantly this also drastically reduces packaging waste which is key for any outlet seeking to improve its environmental credentials.
For more premium pours, ‘wine by the glass’ oenomatic systems offer
20 February 2020
www.venue-insight.com
the customer the opportunity to try something new without committing to a full bottle — and with this, leading customers into experimenting with different, often more premium wines. This sits with the theme of customers buying less quantity but happy to pay more for higher quality. It’s also a great way for a venue to experiment with different styles and then review which are most popular with customers, prior to any changes of a list.
However, if the familiar bottle format suits your customer, various shapes and sizes are available: — 187ml single serve — 37.5cl half bottle — 150cl double bottle
This enables an evolution of your wine list, presenting a variety of options for the consumer which is increasingly more important. The 37.5cl half bottle is ideal for trading up from a single glass while also ensuring the wine is fresh — ie not a nearly full bottle minus a glass or two, left over from the weekend.
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