Drinks News
A World’s First for the Rum Category A BLEND OF PREMIUM RUM FROM AFRICA AND THE CARIBBEAN
The team behind the triple award-winning Equiano Rum are on a mission to redefine a four-century-old industry by creating unique blends of rum from around the world.
Equiano is a never seen before blend of two cultures, two distilleries and two islands making it a perfect collaboration of east and west. The premium dark rum offers something entirely new to the category, quite simply this is a first. For more information visit
www.equianorum.com. Equiano launched on Wednesday the 23rd October via their website where you can pre-order the first limited batch of Equiano.
Equiano is a true rum with no additives, no added sugar, spices or colourants making it 100% natural. The premium liquid is a blend of tropically-aged molasses rums from the multi-award-winning Bajan producer, Foursquare, with high-quality new-world liquid distilled in Mauritius at Gray’s Distillery. Making Equiano the first rum made from two distilleries, on two different continents, a combination which creates an exquisite, modern and matured rum.
Equiano is perfect for mixing, sipping and savouring. On the nose, it delivers tropical warmth alongside notes of dried fruits such as raisins combined with sweet toffee, butterscotch and caramel. To taste, Equiano delivers its natural sweetness alongside a well-aged rum from a mix of Cognac and American white oak ex-bourbon casks. Equiano finishes on a medium sweet note with touches of oak, anise, sweet pepper and a hint of bitter orange peel.
As rum sales have reportedly risen beyond the £1 billion mark, Equiano is set to lead revitalisation across premium liquids within the category, having been widely decorated already by the rum industry. Equiano has won three prestigious awards, gold at the International Wine & Spirit Awards, gold again at Spirits Selection and silver (over 90 points) at International Spirits Challenge, making the liquid one of the best 5-10 year aged rums in the world today.
Named after the Nigerian born writer, abolitionist, traveller and freedom fighter Olaudah Equiano, the natural dark rum follows the extraordinary and monumental journey of Olaudah himself. Starting its life in Africa, travelling to the Caribbean and landing in the UK, blending tropically-aged Molasses rums with high-quality new-world liquid to create the world’s first Afro-Caribbean Rum.
As an industry first, a percentage of profits from every bottle sold will go to a chosen equality-focused charity each year.
The highly respected Global Rum Ambassador, Ian Burrell has worked with master distiller Richard Seale of Foursquare to create a smooth, rich liquid that blends the flavours and characters of the Eastern and Western hemispheres.
Ian Burrell says of the newly launched Equiano:
“Premium Rum is on the rise, and more importantly the consumer that wants quality is demanding clarity, authenticity and intrinsic value in their rum. Equiano is a new style of rum. One that combines two rum cultures. African and the Caribbean. An unadulterated rum that is best appreciated the way that YOU like to drink your spirits. Neat, on the rocks, with your favourite mixer or in a cocktail, this is a rum that you'll discover, enjoy and then share.”
Richard Seale of Foursquare Says:
“Equiano is a first for a centuries-old craft, we have created an entirely unique blend through a collaboration between two rum distilleries on two different continents.”
Equiano starts its journey at Gray’s distillery in Mauritius, where fresh molasses is barrelled for 10 years in a combination of French Limousin Oak and Cognac casks, giving the liquid complexity and depth of flavour. It's then blended with award-winning rum from Foursquare, that has been barrelled in American White Oak, formally matured bourbon providing a one-of-a-kind naturally flavoured rum. Aged for a minimum of eight years and carefully cultivated in two different yet distinct tropical climates means Equiano matures at a far faster rate than many other dark spirits, delivering a liquid that is like no other.
www.equianorum.com
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November 2019
www.venue-insight.com
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