Editors’ Picks 1 Malouf recently
became an official
benefit corporation, adding another unique selling point to its value proposition. Granted to companies that have “an expanded purpose beyond maximizing share value,” this new title reflects Malouf’s ongoing commitment to higher standards of social and environmental responsibility. In addition to offering natural and sustainable product options, the company also helps those in need through its Foundation. And as a “B Corp,” Malouf is able to better communicate those differentiators to today’s more conscious consumers.
3 King Koil recently teamed up with iOBED,
a global sleep technology company, to introduce a new smart bed option to the marketplace. The Smartlife Mattresss by King Koil automatically adjusts to each consumer’s unique body shape, weight, sleep position and preferences using a scientific algorithm. With 80 individual smart cells and eight independently controlled zones from head to toe, its adjustability is completely customized to every sleeper’s needs. Priced from $3,500 to $4,500, the Smartlife infuses the luxury mattress category with a tech-forward approach— delivering value the consumer can see and feel immediately.
2 Building upon its long history as a certified
organic bedding manufacturer, OMI is now sharing its expertise with an expanded OEM program. With sustainability becoming a bigger concern among consumers, the demand for natural and organic products continues to grow. As one of the few US factories capable of manufacturing fully certified-organic mattresses and bedding, OMI is an ideal partner for retailers looking to enter the organic space by creating safer all-natural bedding products under their own house brand names.
4 More than just a pioneer of the adjustable power
base category, Reverie has become a leading advocate of sleep health and hygiene. Emphasizing the power of consistency when it comes to sleep, the company revamped its Nighstand app to allow consumers to more easily institute and maintain a nightly bedtime routine. Available via smart devices and through voice activation systems, the Nighstand app gives users the chance to personalize their sleep environment each night by programing certain adjustable features for specific durations of time—such as moving to zero-gravity positioning with massage for 15 minutes before automatically reclining to the flat position for sleep.
6 Sleep Retailer / Fall 2019
construction, flippable design and an entry-level price point, Brooklyn Bedding’s new EcoSleep Hybrid is a truly singular mattress option in today’s market. Made with two layers of FSC certified natural latex cushioning and a support core made from individually encased recyclable coils at the center, it is finished with a cover made from GOTS certified organic cotton and Joma Wool. With each side of the bed offering a plusher or firmer latex option, the EcoSleep is an affordable mattress that not only connects with eco- friendly consumers—but also with those that are interested in personalized comfort as well.
5 Touting a sustainable
Publisher
..........................................Chris Schriever
chris@sleepretailer.com
Managing Editor
...............................Gretchen Kast
gretchen@sleepretailer.com
Marketing Manager ........................ Elaina Hundley
elaina@sleepretailer.com
Design Firm
............................................Blue House
bluehousedc.com
Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.
6 While some retailers have shied away
from the category in the past, Corsicana understands the enduring popularity of mattress toppers—and the value of meeting consumers’ expectations no matter what. The company’s new line of two-sided toppers features a unique micro-coil system and poly foam cushioning for added comfort and support. With an aggressive $129 price tag, this line is designed to be sold through both ecommerce and brick-and- mortar retail channels.
Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2019. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House Sales Group, 641 S Street NW, 3rd Floor, Washington, DC 20001. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at
info@sleepretailer.com.
CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.
Sleep Retailer: ISSN 2163-7571
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