ACCESSORIES
Malouf Highlights Two New Benefit-Driven Accessories In High Point By Gretchen Kast
Malouf is heading to the fall High Point Mar- ket with two fresh product introductions in tow. The company will be spotlighting the new Shoulder CarbonCool LT + Omniphase pil-
low and the Structures E255 Adjustable Bed Base alongside its full suite of sleep accesso- ries in its new High Point Market showroom. Adding to its already comprehensive selec- tion of pillows, the new Shoulder CarbonCool
LT + Omniphase was designed to deliver two popular benefits: cooling and side-sleeper support. The new pillow is infused with acti- vated carbon and phase change material for constant temperature regulation that main- tains the body’s optimum sleep temperature. The unique shoulder recess was specifically designed for side sleepers, creating ultimate comfort and ergonomic support. Malouf is also showcasing the new Struc- tures E255 Adjustable Bed Base at the fall market. The thin modern deck is upholstered, creating an attractive easy step-up option com- pared to all-metal bases. Powered by a wireless remote control, this adjustable base speaks directly to the tech-conscious customer. It also touts an easy-to-transport and simple-to-as- semble design—all at a value price point. Both products will be on display at the new Malouf showroom, which boasts almost dou- ble the space as its previous location. Visit
maloufsleep.com
Laura Ashley Celebrates 30-Year Partnership With Revman International By Chris Schriever
Laura Ashley is honoring a 30-year partner- ship with Revman International Inc., the com- pany’s fashion bedding partner, by displaying the company’s stylish bedding accessories at the fall High Point market. “We value loyalty and long-term relation- ships with our licensees and Revman has cer- tainly been instrumental in the growth of the company over the last 30 years,” said Laura Ashley USA President Penne Cairoli. “Togeth- er, Revman has helped us build an award-win- ning bedding category that taps into Laura Ashley’s strong heritage while keeping it fresh for today’s modern consumer. ”
Revman International has been a key Lau- ra Ashley licensee since 1989, a year after Richard J. Roman founded the fashion bed-
22 Sleep Retailer / Fall 2019
ding company. Inspired by Laura Ashley’s well- known quote, “I don’t like ephemeral things. I like things that last forever,” Revman has designed a bedding line that is classic and timeless. Having created thousands of bedding op- tions including, quilts, comforters, duvets, shams and sheets for Laura Ashley over 30 years, sev- eral designs are fan favourites and have been so popular they have a history of their own. More than 10 designs have been in the line for more than a decade, while the Sophia bedding enjoyed a twenty-year run before being retired. “Laura Ashley is one of the best perform- ing brands in home textiles,” said Roman. “It’s a true lifestyle brand that stands the test of time. The rich print archive looked great then, looks great today and will look great tomorrow.” Visit
lauraashleyUSA.com
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