MATTRESS
Shifman Touts The Virtues Of Cotton And Two-Sided Mattresses By Elaina Hundley
In a world focused on bringing more technology into every part of daily life, Shifman Mattress is extolling the virtues of old-world craftsmanship and nature’s finest cotton for a luxurious sleep experience as the company unveils its quilted collection at the fall High Point Market. This new, premium quilted collection features five two-sid- ed mattresses that have been totally revamped from the company’s previous quilted line, deliv- ering enhanced comfort levels and aesthetics. Consisting of up to 34 pounds of natural
cotton upholstery, these new quilted mattress- es offer all-natural breathability that keeps the sleeper cool without the use of chemical addi- tives. The collection is adorned by new fabrics with a luxurious look and distinctly softer hand than its predecessor. All five mattresses feature a two-sided de- sign with foam edge support for a solid seat-
ing edge and cleaner, tailored profile. The two starting models offer foam edge support on a Semi-Flex foundation, while the three deluxe models are foam-encased on working box- springs and offer three comfort levels—firm, plush and plush pillow top. The retail set price ranges from $799 to $2,699.
“Shifman’s quilted collection with two-sid- ed, cotton mattresses and working box- springs is far superior to premium products by other brands,” said Shifman President Bill Hammer. “The unrivaled quality and crafts- manship at these price points make this quilt- ed collection an easy sale on retail floors. As much as other brands try to compare their products to Shifman handmade items, our Vintage, Masters and American Heritage collections stand alone in a superior level of quality and comfort.” Visit
shifman.com
“The unrivaled quality and craftsmanship at these price points make this quilted collection an easy sale on retail floors.”
26 Sleep Retailer / Fall 2019
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