Product Focus The Latest In Cool Sleep Solutions
By Elaina Hundley Sleeping hot remains one of the biggest challenges for consumers looking to get that perfect night’s sleep—but thankfully, today, they have a wide range of products and solutions to try. From phase change materials and breathable fabrics to cooling pads filled with water, there are many ways to provide your customers with the cooling benefits they’re searching for. The following manufacturers are continually innovating to deliver sleep products that help sleepers reach the right temperature to help them fall (and stay!) asleep.
1 AURIA From Sleep Research Technologies The National Sleep Foundation, sleep doctors and sleep specialists agree that temperatures between 60° and 67°F provide the optimal conditions for restorative sleep. Through the implementation of advanced physics and state-of-the-art technologies, the AURIA sleep system creates a true “Micro-Climate” of cool, clean filtered air around the entire perim- eter of the system. Emulating nature by en- capsulating the sleeper in this “Micro-Climate,”
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AURIA’s focus is on perfecting the sleep en- vironment. AURIA is ideal for retailers looking for a less mattress-centric solution to deliver cooling benefits to shoppers. Retailers carry- ing AURIA have said that about 80% of their AURIA sales have also included a new mat- tress and adjustable systems—and many have observed that displaying a certain mattress on the AURIA has increased sales of that model by over 200% .
2 Serta’s iComfort
Insights from Serta’s recent segmentation study found that more than half of consumers surveyed want a mattress that prevents them from waking up feeling hot and keeps them at the perfect temperature for sleeping. In response, the brand introduced the new iComfort by Serta. Featuring a special memory foam layer infused with carbon fiber, the full iComfort collection touts some of the newest cooling technologies available. Chan- neling heat away from the body and providing exceptional strength for back and neck support, the iComfort’s step-up story includes Gel Ac- tive Max Memory Foam for more airflow, a new UltraCool System that helps absorb excess heat from the body, and an Air Support Foam that smartly contours around the body to help alle- viate aches and pains. With an official launch in October, this new iComfort collection’s focus on consumer insights and preferences makes it a particularly valuable product for retailers.
3 Shifman’s Enhanced
Quilted Collection While Shifman offers an array of unique cooling technologies, the company also lauds the cool- ing and natural benefits of classic cotton. Its En- hanced Quilted collection features five two-sid- ed mattresses that have been totally revamped with added comfort levels and updated aesthet- ics. Consisting of up to 34 pounds of natural cotton upholstery, these new quilted mattress- es offer all-natural breathability that keeps the sleeper cool without chemical additives.
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3 16 Sleep Retailer / Fall 2019
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