MARKETING
BEDGEAR’s Performance Sleep Shop Heads To The Brick
By Gretchen Kast BEDGEAR recently announced an extended partnership with long-time retail partner and Canada’s largest retailer of furniture and mat- tresses, The Brick. Bringing its M3 Mattress and Performance Sleep Shop to two of The Brick’s retail locations, BEDGEAR is dedicat- ed to delivering a personalized in-store retail experience where consumers can get fit for 100% of their total sleep comfort. The 520-square-foot BEDGEAR Perfor- mance Sleep Shop within The Brick’s premier location in the West Edmonton Mall is the lat- est to receive the M3. Earlier this year, The Brick’s Mississauga location debuted the M3 in a first-of-its-kind shop touting BEDGEAR’s best-selling Ver-Tex and Dri-Tec technologies. “Since first partnering with BEDGEAR nearly a decade ago, we have seen an over-
whelmingly positive response from consumers who come to us for help in finding a person- alized mattress and bedding for them,” said Steve Carella, Director of Merchandising, Sleep at The Brick. “Adding the M3 to the West Edmonton Mall and Mississauga locations is just another example of our alignment with BEDGEAR’s ‘one size does not fit all’ vision, from which we’re able to provide an engaging in-store shopping experience and functional product we’re proud to stand behind.” Taking personalization to the next level, the M3 features dual-sided interchangeable Independent Suspension support, ensuring the consumer benefits from BEDGEAR’s No More Comfort Compromise promise. It also allows consumers to clean, maintain, even replace and recycle select components as needed.
“BEDGEAR’s vision has always been for- ward-looking and changing ahead of the times, which makes adaptable and hungry partners like The Brick so valuable to our business,” said Eu- gene Alletto, founder and CEO of BEDGEAR. “BEDGEAR and The Brick are committed to bringing personalization and Performance life- style products to the Canadian market, to help consumers achieve more each day.” To celebrate this extended partnership,
BEDGEAR and The Brick hosted a VIP sneak- peak for customers at the West Edmonton Mall location and a red carpet Grand Opening event with exclusive door-crashers, giveaways and one-day deals. Further adding to the excite- ment, Olympic Gold Medalist and Figure Skat- ing World Champion, Tessa Virtue was in-store to sign autographs and take photos with fans. Visit
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