Mattress


Kingsdown Expands Prime Collection With Two New Hybrid Options By Gretchen Kast


Building on its continued success with hy- brid mattresses, Kingsdown is adding two models to its Prime Collection. Focusing on on hybrids at price points under $1,000 in queen, mattresses in this collection features gel-infused memory foam in the lumbar sup- port zone for additional support. The newest models, targeting the $699 and $899 price points, deliver a firm and cushion firm feel, respectively, and feature tight top and Eu- ro-top construction. “This line extension rounds out an already successful collection with two more firmness choices, giving our dealers and consum- ers an even wider array of comfort options,” said Frank Hood, chief executive officer of Kingsdown. “Our cutting-edge design and manufacturing capabilities enable us to de-


liver supportive sleep at a great value in the popular hybrid category.”


In addition to the gel-infused memory foam,


all mattresses in the Prime Collection feature individually wrapped coils and various types of Fitness Foam, a polyurethane that provides support and reduces pressure. The coil unit, which has three different gauges of wire, fea- tures tri-zone construction with a posturized center for additional lower back support. The heaviest-gauge coils are around the perimeter of the unit, allowing for an edge-to- edge sleeping surface.


Of the two new models, the $699 Destan also has gel-infused polyester fiber in the quilt- ing—while the $899 Welliver includes a layer of Adaptive Foam in the lumbar area to help dissi- pate body heat and reduces pressure points. Visit kingsdown.com


“This line extension rounds out an already successful collection with two more firmness choices, giving our dealers and consumers an even wider array of comfort options.”


24 Sleep Retailer / Fall 2019


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