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Technological Innovations Group (TIG) has announced the ap- pointment of Alain Solomon to the position of Regional Sales Director, South West Europe and North West Africa. With over 30 years of industry expe- rience Alain joins TIG from Ju- piter by InFocus where he was Sales Director for EMEA. Prior to that, Alain spent 13 years at technology company Barco where he held a variety of Vice President positions. During his time at Barco, Alain was responsible for driving sales, defining and implementing growth throughout a number of regions and executing a world- wide go-to market strategy. Commenting on his appoint- ment, Alain said “I am very proud to be joining the TIG team to help our partners take full advantage of the IP tech-


nology growth into the AV world. The Southern Europe and North-Africa regions are early adopters of such new technologies and represent a fantastic growth opportunity for us. It will be a very excit- ing journey for myself and the whole team”.


Robin van Meeuwen, President and CEO of TIG, said: “Alain has many years of AV industry experience in EMEA and is well respected with the customer base. He will help us contin- ue the success in the region.”. Following the appointment of Alain there has been an inter- nal promotion for Christophe Malsot, former Regional Direc- tor for South West Europe and North West Africa, to Director of Hospitality EMEA and Res- idential South West.


which now supports more than 32 groups around the world. "Sarah has been part of the AV industry for 20 years," said AVIXA Chief Executive Officer David Labuskes, CTS®, CAE, RCDD.


"I've seen first-hand


her passion for the industry we serve, her leadership ex- perience on a global stage, and her direct knowledge of


our many constituencies, from manufacturers, to integrators and distributors, to end users. We are incredibly fortunate to have Sarah joining us as Chief Global Officer and leading our continued global expansion." Sarah assumes her position May 6. She will be based near London.


Freudenberg concluded. "When executed successfully, this


track will propel our company forward."


PK Sound has named industry veteran Paul Freudenberg has as its new Vice President of Global Business Development


AVIXA has announced that Sarah Joyce will become the association's next Chief Global Officer.


PK Sound has named indus- try veteran Paul Freudenberg has as its new Vice President of


Global Business Develop-


Technological Innovations Group (TIG) has announced the appoint- ment of Alain Solomon to the position of Regional Sales Director, South West Europe and North West Africa.


AVIXA, the Audiovisual and Integrated Experience Asso- ciation, has announced that Sarah Joyce will become the association's next Chief Global Officer, taking over from Ter- ry Friesenborg, who will retire at the end of the year. Sarah comes to AVIXA after nearly 12 years at Electrosonic Ltd., most recently as Managing Direc- tor. She and Friesenborg will manage jointly AVIXA's global operations for the remainder of 2019 to ensure a smooth transition.


"I am delighted to be joining AVIXA," Sarah said. "I have long admired how the associa- tion has evolved and developed over the years, particularly in its expansion of member ser- vices and international growth. Around the world, the AV in- dustry comprises many types of organizations delivering a va- riety of solutions and services -- we are a broad and powerful community. I look forward to


working with AVIXA's talent-


ed staff and global partners to help our industry harness innovation, further encourage diversity, and grow the market for audiovisual experiences and the people who create them." In her position as AVIXA Chief Global Officer, Sarah will over- see all the association's activ- ities outside North America, including member services, education and certification delivery, standards adoption, government relations, and ex- positions. In addition, she will sit on the boards of Integrated Systems Events, InfoCommA- sia Pte Ltd, and TecnoMultime- dia InfoComm, as well as other regional operating units. Sarah served on the AVIXA Board of Directors from 2013 to 2015. She organized the in- augural Women of InfoComm Network Breakfast at Integrat- ed Systems Europe in 2015, helping establish the success- ful AVIXA Women's Council,


ment. He will be responsible for managing global sales and marketing as a key part of PK's executive management team, providing valuable insight and experience to guide future growth, products and expan- sion. PK Sound CEO Jeremy Bridge cites Freudenberg's ex- perience in helping to grow the brand footprint of other speaker manufacturers globally, as well as his in-depth familiarity with the latest technologies, as key reasons for bringing Freuden- berg on board.


“Paul was instrumental in grow- ing L-Acoustics in the Americas and continued that success at Rat Sound," Bridge said. "Hav- ing helped grow one of our in- dustry's premier loudspeaker companies, it’s a natural fit. The fact that PK has a truly differentiating new technol- ogy has a number of parallels with


Paul's previous success


stories. Paul is also extremely well-respected in the field and he exemplifies the type of pro- fessional and personal culture we have at PK.”


After starting his career in the 1980s as a recording studio technician in the Los Angeles area, Freudenberg transitioned into sales and marketing for Pro Audio equipment manufactur-


ers. He cultivated his expertise in recording, live sound design, and deployment, as well as dig- ital audio and control network systems integration. "Music, sound and technology have always been at the core of my professional and personal pur- suits," Freudenberg said. "So, for me, a passion for music, a pursuit for sonic accuracy, and the application of engineering and technology-based solutions in a creative and collaborative environment is what my 'must have' list looks like. PK Sound ticked all of those boxes.” With Freudenberg's eye for companies on the cutting edge of live sound technology, the move to PK Sound bodes well for the company's growing am- bitions. "As I observe the ev- er-advancing leaps in the tech sector that are being promoted to our personal and profession- al world, I am on the alert for individuals or companies who demonstrate a keen insight, or an edge in the application and innovation of these emerging technologies. It seems clear that the road forward will in- clude innovation that will make complex tasks easier and more efficient, while providing mea- surable improvement to the state-of-the-art.” “PK is poised for growth and has the engineering resources to bring new solutions to ex- isting and future challenges,"


Communications today announced the appointment of Tobias Kronenwett as Head of Sales for Scandinavia. Report- ing to Jens Miedek, Riedel's Director of Sales, Kronenwett brings almost 20 years of sales experience in the audio and broadcast sectors to his new role. "Tobias is a powerful new addi- tion to our team as we continue to expand our market presence throughout


Riedel Norway, Sweden,


and Denmark," said Martin Berger, Chief Sales Officer, Riedel Communications. "Not only does he have many years of sales and product manage- ment experience in companies such as Lawo and SonoVTS, but his deep technical knowl- edge in audio engineering and mixing consoles will create great synergy for our customers and their projects."


Prior to joining Riedel, Kro- nenwett served as Head of Business Development for SonoVTS Media, where he es- tablished a partner network and distribution channels for all of the company's products and services. Before that, he served for 10 years at Lawo International


in Switzerland,


most recently as the Vice Pres- ident of Sales for Central and South America. While at Lawo, Kronenwett also handled sales and business development in Ireland and the U.K. as well as Spain and Portugal. Previously, in Lawo's Germany office, he was a Junior Product Manager for audio and live production. While


studying journalism,


media technology, and inter- national management at WES Karlsruhe and the University of Karlsruhe, he supported major German broadcasters such as


ZDF and SWR as a freelance audio and broadcast engineer.


Riedel Communications has also an- nounced the appointment of Nacho Lee as Riedel's U.K. Sales Manager for The- atre and Industry. Lee joins Riedel with 15 years of experience in the pro AV and electronics industries. "Throughout his career, Nacho has demonstrated his ability to build mean- ingful relationships and his skill in trans- lating new opportunities into business growth," said Paul Rivens, General Man- ager at Riedel U.K. "He will be an invalu- able resource as we continue to expand the Riedel footprint in markets across the U.K."


Prior to joining Riedel, Lee served as Sales Manager for ATEN UK, helping the


Nacho Lee joins Riedel with 15 years of experience in the pro AV and elec- tronics industries.


company's pro AV product range realize significant growth. He previously served as European Sales Manager at Surveon Europe, a surveillance-oriented affiliate of high-performance networked-storage solution provider Infortrend Corporation, and as Senior Key Account Manager for Yoko Technology, a manufacturer of video surveillance products. In an earlier role at ATEN, as U.K. Channel Sales Manager, Lee established the company's U.K. branch office. He began his career as an Account Manager at Microtek International. Lee will be based in Riedel's U.K. office in Harefield, and he will report directly to Rivens.


AV News May 2019 P19


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