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Advertorial


Laser Projection is the Right Choice!


This low-maintenance aspect is a key cost-of-ownership benefit for AV hire and production companies who have experienced costs of lamp and filter kits and allows for better and easier fleet management/return on investment. Trade hire from PSCo’s large Epson fleet provides access to the wide range of sizes, 4K-grade lenses and all brightness options, enabling you to remain agile and ready to respond at short notice to the dynamic requirements from your clients.


PSCo can provide a tailormade technical hire service to help you deliver your project successfully, whether it’s a product launch in a small venue space, a corporate event or an are- na-sized rock show.


Help for Heroes is the leading charity for the British Armed Forces community. Their belief is that those who put their lives on the line for us, deserve a second chance at life, and they provide lifetime support for the armed forces community and their families.


Whilst projection continues to be a key feature of live events - from festivals & tours to product launches and trade shows - advancements in other rental display technologies have set new benchmarks of increased standards of visual performance. Clients now expect to see high-impact visuals at every level of their events, irrespective of limitations (space, power and install time).


The meteoric rise of laser projection over the last few years has seen older lamp-based projectors become virtually obsolete in live events, as they are outperformed in every respect, from reliability through to price-performance.


Laser projection arguably offers the live events industry the best and most affordable way to easily deliver captivating large format displays. By using laser banks as the light source, the risk of catastrophic light engine failure is effectively removed – an age-old problem with lamp-based projection, necessitating numerous back-ups and spare parts. Epson’s 3LCD technology offers a brighter and wider colour gamut versus similarly priced single-chip DLP units. The LCD panels are made from inorganic materials - resulting in superior heat resistance, the capability of maintaining bright, vibrant images for extremely long periods - all with little to no degra- dation or fade, an issue associated with old organic lamp/LCD technologies. Laser LCD delivers an even brightness, crisp and vivid picture – further enhanced by Epson’s signature 4K En- hancement technology (effectively upscaling Full HD source to perceived 4K) adding exceptional sharpness, clarity and detail. The Epson L1000, L20000 and L25000 series Projectors are lighter and smaller than competitor DLP models in the same brightness & resolution categories; as a result, they’re far quick- er and easier to install, transport and store. Free from moving parts, with robust chassis designs and sealed optics, the units feature rental-ready flexible 360 degree installation allowing for deployment in even the most challenging spaces – including smoky or oily conditions such as concert halls, theatre venues and dusty festival sites.


Most importantly, Epson’s 3LCD laser technology delivers superior reliability and is truly fit-and-forget, with no lamps to change and a guaranteed lifespan of five years or 20,000 hours. This means that for longer hires (for example touring), units can be mounted in hard-to-access areas in the confidence they’ll not need to be returned to again until they’re de-rigged.


A recent mapping project carried out by Motion Mapping saw them need to use just one Epson projector to project onto enormous famous landmarks including the Tower of London, St Edmundsbury Cathedral and Colchester Castle to raise aware- ness for the ‘Help for Heroes’ charity. This type of projection creates a fantastic spectacle that simply can’t be matched by other visual technologies and is perfect to raise awareness for brands (and charities) alike.


PSCo, part of the Midwich Group that specialise in the latest visual technologies reported fantastic figures during Q1 2019 and have invested heavily in Epson projectors and lenses for their rental fleet including the LightScene range, having seen the opportunity and scope the Epson range provides their rental customers who are also now investing in Epson for their own rental fleets.


Stuart Holmes, PSCo’s Managing director said, “We see the projection rental market as a huge growth opportunity for PSCo, partnering with Epson has been fantastic for the company, Epson truly understand the rental market and their commit- ment to providing an excellent service to our customers as well as manufacturing versatile, powerful and durable projectors has cemented their position in this market.”


Sharon Head, sales manager for professional displays at Epson UK. “Over the last few years Epson have achieved fantastic growth, driven by cutting-edge product development in high brightness professional projectors.


PSCo a key strategic partner has made significant investment in their Epson product portfolio and facilitated access to exciting new customers, who may have previously not considered projec- tion for their events and staging needs.”


PSCo are experts in the laser projection rental market holding extensive product stock and providing partners with both a sales and rental offering, preferential payment terms, bespoke and off-the-shelf mounting solutions and full technical services.


In December 2018, the charity commissioned a study to look at how long it takes veterans to reach out for mental health support. The results suggest that on aver- age, they take four years to come forward. With the end goal of lowering this stigma faced by veterans, Help for Heroes launched the campaign ‘Cut the Clock’, designed to raise awareness of this issue and encourage fundraising activities to enable the charity to provide help to those that need it, much sooner. To help physically raise awareness for their campaign, Help for Heroes decided on a simple but effective technique of projecting their campaign messaging onto landmark buildings. The ‘stigma clock’, a visual countdown of the four-year duration the average veteran waits before seeking mental health support, would be lit up on different buildings across the UK to help initiate this campaign. Marking the occasion


Over the years, projecting onto buildings has been a popular method in raising awareness for special occasions and promoting political, commercial, charitable or other causes and incentives. Finding the right expertise is paramount to a successful display, and after agreeing that improvements could be made after their inaugural projection onto the Tower of London, Help for Heroes decided to take a new and more elaborate approach to bring their campaign to life for the remaining buildings: St Edmundsbury Cathedral, Colchester Castle and Clacton Town Hall. Projection mapping specialist Motion Mapping was contacted by Help for Heroes to create a fantastic spectacle at these three venues. With a rich professional back- ground in projection mapping, from weddings and launch events, to giant cakes and even Stonehenge, Motion Mapping was happy to exceed the charity’s expectations. Pulling together


As with many charity-based activities, there were no resources available for Motion Mapping in carrying out this activity, so relying on a smooth logistical process was paramount. As video mapping is a collaborative process, Motion Mapping’s first task was to identify what equipment they could be loaned, and in the same charitable spirit with which they took on the project. PSCo, the UK’s largest trade-only AV rental and rental sales specialists were spe- cially contacted by Stuart from Motion Mapping to lend support towards the project thanks to a long-standing successful history of partnering on projects and providing assistance with their technical rental expertise.


“Activities like this are always exciting to be a part of and it was great that the charity recognised that this was more than simply a ‘point and project’ activity,” said Stuart Harris, creative director at Motion Mapping. “Our experience of working closely with Epson and PSCo gives us a strong infrastructure that allows us to materialise requests like this smoothly and effectively, and we were happy to pull together for this project in order to create something memorable.” Three great buildings, just one projector


Using Green Hippo media servers, Motion Mapping then got to work by developing a storyboard of content offsite in order that it could then be executed onsite. This utilised multiple software packages such as After Effects & Cinema 4D to create content. A rough model of each location was then created to work within Green Hippo’s Shape programme for 3D projection mapping. “The versatility of the Green Hippo Amba media server meant that when we had to change projection location on arrival, we very quickly adapted content and mapping to a new location which isn’t so easy with some of its competitors”, says Harris. “Using just one of the Epson 12,000 lumens projectors gave us a vibrant, clear picture even when street lights couldn’t be turned off.”


Ann Scott, regional marcomms officer at Help for Heroes, says: “We were initially concerned at the prospect of using one projector to deliver effective projection on the buildings, particularly St Edmundsbury Cathedral, which was so very high for just one projector. I was dubious whether the Epson projector could deliver a clear and bright image on the remarkably high spiral. But low and behold it came out looking beautiful and the message came through really well time after time.” The projected displays put on a grand spectacle for the three different communities to marvel at, with representatives from each location expressing great interest in commissioning projection mapping experiences for local projects and activities. “We’re always proud of the results delivered by Motion Mapping using our projectors and we were delighted at the support given to the charity by both them and PSCo,” said Sharon Head, sales manager for professional displays at Epson UK. “12,000 lumens is a fairly modest level of brightness for creating a grand public spectacle, but the success of this activity just further proves the colourful results that Epson’s 3LCD technology delivers.”


Epson projectors light the way in Help for Heroes campaign


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