ing a 24 mm pitch, while still maintaining a high degree of transparency. Applications are not confined to delivering sim- ple brand logos or messages but can be extended to display an entire video or pictures in
ered through the onscreen visu- als interaction with the actual product displayed right behind it on one view point.
The video wall featured the Audi e-tron and the UI/UX in- teractions were made by the
S[quadrat], the LED pioneers acquired by NEC last year. New solutions The companies are offering new ‘dvLED’ solutions that are said to provide excellent reli- ability and uptime, ensuring a
scenarios, the LED FA Series bundles come in sizes 110’’, 137’’ and 165’’ prvoviding a complete
solution for differ-
ent sized standard resolution screens from HD to UHD. Fea- turing fine pitch LED module bundles starting from 1.2mm pixel to allow high resolution content viewing and flexible in- stallation thanks to wall-mount or free-standing with an elegant stand.
• LED Q Series (Square) – eas- ily configured ½ metre square modules that can be flexibly installed to meet the needs of individual projects. Featuring easy service and maintenance, the Q Series provides an ideal solution for numerous applica- tions. Visitors to ISE 2019 can view an impressive art installa- tion using Q Series modules • LED S Series (Slim) – de- signed for shop window appli- cations, the S Series represents an excellent value lightweight solution for the retail sector. At ISE 2019, NEC will be demon- strating a 3.6mm pixel pitch shop-window screen based on the S Series
Samsung showed The Wall and 8K OLED signage at ISE.
which full colour combinations are possible.
Curved formats are support- ed by the Film with the only proviso being, for any installa- tion, that the film must be cut in parallel with the bezel by 1 pixel.
Transparency was a bit of a theme for LG at ISE. Inte- grated Systems Europe is the world’s largest exhibition for AV
and system integration.
The company’s exhibit at the show featured a revolutionary design concept for car show- rooms. Following an intensive ideation session, all the LG employees involved wanted to make car buying journey more joyful and reinvent auto config- urator experience with Trans- parent OLED technology. The showcase collaboration was achieved through dedicated efforts from both LG and Zer- oLight. ZeroLight was chosen for its innovative approach and ability to deliver the highest quality real-time automotive A team of LG Electronics and ZeroLight has been organized for the first time to create something that has never done before with a given tight time frame to be watched by entire AV industry at the exhibition. However, Transparent OLED Signage was not launched for mass market yet and only a few prototypes are available for demonstration and testing. Making this task even more difficult, integration of P-cap touch technology with Trans- parent OLED Signage was still in the very early stage under development at that time. In the end, however, LG’s
Transparent OLED technology was shown to enable a new way of marketing products by displaying the marketing contents on the screen whilst simultaneously showing the physical product behind the screen. Messages can be deliv-
user on the 55-inch Transpar- ent OLED Signage with touch. The configurator was all con- trolled via a server, which en- abled the following features to be trigger with the controller UI including car configuration (alloys, paints, trim, interior, etc.), animation, environmen- tal switch, and camera position and idle animation. The feature spot plus UX interactions is a linear path so the user could configure the car and gain in- sights on the key features. While transparency was the headliner from LG, the com- pany now offers the most com- prehensive range of solutions in LED technology. With premium fine pitch solutions of P1.5 and P2.0; the LAS Fine-pitch se- ries with a unit case with 16:9 aspect ratio, as well as light- weight cabinet design and front serviceability; the LAS High Brightness series with high brightness of 2,000 cd/㎡; the LBS High Performance Slim series with a slim unit case de- sign for outdoor applications; and specialist solutions for sta- dia, LG must surly have LED for all applications.
While the Samsung and LG innovations were undeniably eye-catching, the Korean ven- dors were by no means the only exhibitors to show an impres- sive LED line-up. NEC marked the first anniversary of its S[quadrat] acquisition with an updated and new LED solutions portfolio of solutions for indoor and outdoor signage, as well as meeting room applications. NEC has a strong pedigree in direct view (dv) LED, with suc- cessful installations at major venues including several presti- gious customer references. The new additions to the company’s dvLED portfolio are designed for a wide variety of industries and applications. They repre- sent the outcome of joint de- velopments between NEC and
P12 AV News May 2019 • LED A Series (Poster) – an ul-
Thanks to our commitment to using the best quality compo- nents and following the most robust manufacturing stan- dards, our customers can be sure that their investment in LED technology will be sustain- able and future-proof.” Taiwanese partners
It would be a poor ISE where the Taiwanese majors, or their subsidiaries, had nothing to contribute on an emerging dis- play technology. Indeed, Cali- bre, a subsidiary of Coretronic Group, walked away with a Best of Show Award for its QUAD se- ries all-in-one LED Display Described as “extremely light and easy to assemble compared to a standard typical LED vide- owall” and embedded with the 4K LEDView Scaling solution designed by Calibre, the tech- nology is to be marketed as the Optoma FHD130 QUAD Series LED display incorporating Cal- ibre’s proprietary HQUltra im- age scaling technology, the 4K scaler-switcher is embedded making the QUAD an integrat- ed all-in-one LED display. Taiwanese rival Delta integrat- ed its LED products into sister
the industry, and whatever the application or environment, customers can be assured that our solutions offer class-lead- ing performance, reliability and value for money.”
With the entry of established AV brands into the LED mar- ket, together with the support for the technology from some of the world’s major technology manufacturers, does it signal the end for independent start- ups with new ideas? Not if ISE is anything to go by! NexNovo Technology, for ex- ample. is the inventor and manufacturer of transparent LED displays. Based in Shen- zhen, China, occupying over 10,000SQM
of factory floor which produc- es over 4,000SQM monthly of transparent LED displays, Nex- Novo says it is committed at 100% to keep developing the best product in the world by having a solo focus on trans- parent LED displays.
The current product line-up embraces XT, XRW, NR, NH and NS series, which are designed for a wide range of applications such as retail windows, restau- rants, shopping malls, airports, museums, financial institu- tions, trade shows, events, fes- tivals, media architecture and many others. With a pixel pitch ranging from 2.0mm to 30mm and brightness levels reaching up to 7500nits. NexNovo’s partners includes brands such Rolls Royce, Mercedes Benz, Land Rover, ZARA, McDonald's, Primark, 7-11 and many of you will have seen U2’s performance using the technology. Curved LED A
further innovation was
shown by Shenzhen GCL Elec- tronics; the company exhibited curved LED. Founded in 1999 with registered capital of 10 million dollars, GCL has been a professional manufacturer of LED screen for more than 19 years.
NexNovo Technology at Footlocker: the transparent screen allows shoppers to see through the window display.
future-proofed investment for users.
NEC has a strong pedigree in dvLED, with successful in- stallations
at major venues
including several prestigious customer references. The com- panies are offering new dvLED solutions that provide excellent reliability and uptime, ensuring a future-proofed investment for users. The new dvLED range comprises the following series, many of which were shown working at NEC’s stand at ISE 2019:
• NEC FA2 Series (FinePitch Advanced) - wide aspect 16:9 fine pitch modules for standard resolution with intelligent mag- netic pixel cards and full front maintenance; for easy installa- tion with integrated cable man- agement for power and data • NEC FA2 Series Bundles – To reduce the perceived complex- ity of dvLED solutions, NEC has launched three bundled offerings. Ideal for meeting rooms and for prestige signage
tra slim and lightweight design for mobile signage and wayfin- ding applications and roll up replacement, the A Series fea- tures true plug and play with integrated media player. Visi- tors to ISE 2019 can see the A Series being used for reception area digital signage
Andreas Brockschmidt, Senior Vice President Sales and Mar- keting at S[quadrat] comment- ed on the announcements: “Our customers are looking for ways to impress their audienc- es and to communicate their message clearly and effectively in even the brightest indoor and outdoor environments, whether it’s for retail, transportation or corporate use.”
“These new LED solutions rep- resent NEC’s and S[quadrat]’s shared values of creating su- perb quality products and com- bining them with outstanding levels of support and services.
company’s display range for the first time last year. This year they were back to present a big- ger and better showcase. Delta Display Solutions’ FE Series, with its range of LED solutions for indoor and outdoor displays were shown on a sample wall. Delta’s LED Wall Solutions de- liver excellent image quality and uniformity thanks to their fine pixel detail, whilst being highly reliable and durable. The LED Wall Solutions excel in high ambient light environ- ments, both capturing the au- dience's attention and making for a highly memorable viewing experience.
Holger Graeff, General Man-
ager, Vivitek EMEA, said: “Cel- ebrate Together represents 10 years of our presence in EMEA and at ISE, and we are excit- ed to mark this milestone with new and existing customers, partners and installation pro- fessionals alike. Today, Vivitek and Delta present the broadest range of display solutions in
GCL integrates research, de- velopment, manufacturing, engineering, installing, sales and aftersales services. Head- quartered in Shenzhen, China, GCL is staffed with over 300 employees in a dust free work- shop which covers more than 100,000 square
are more than 30 high-speed production machines with high accuracy and more than 10 modern assembly lines. The annual capacity of GCL is over two hundred million USD and it has been granted more than ten LED application products-related patents and certifications in compliance with the ISO 9001, ISO 1400 and ISO18001 standards. Their products have also been certified with multiple stan- dards, including CCC, FCC, CE, ROHS, UL, EMC, and ETL. Whether these innovations mature into viable and sustain- able solutions is a matter of time and further development, but at least there is no sign of ideas or new market entrants drying up.
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