BUSINESS EVENTS TRADE SHOWS


Lithuania lights way at CONVENE


‘She Means Business’ at IMEX


2019 Expo in February attracted hosted buyers from over 30 countries


She Means Business to be given prominece at IMEX Frankfurt


New theme aimed at celebrating women in events industry


W


ith 3,500 exhibi- tors from over 150 countries, IMEX in Frankfurt brings together all


the elements that planners need to ignite their imagination – and their business success. Boston, Airport Authority Hong Kong, China Top View Holiday Travel & Tours and Kyiv Tourism Association are just some of the exciting new exhibitors that plan- ners can meet at IMEX in Frankfurt, taking place from 21 – 23 May. Tese organisations are set for


three busy days of business with several thousand hosted buyers


arriving from all over the world including new groups from across Europe, the US and Asia.


Imagination Imagination is IMEX’s Talking Point for this year and informs content throughout the show with education and experiences chal- lenging planners and exhibitors alike to question the conventional and explore new approaches. Tis includes a new Discovery Zone – a entire hall showcasing the latest in technology and experiential, plus a few surprises along the way. Learning, as always, remains one


of the core offerings at IMEX, with a packaged programme of free show floor workshops as well as a dedi- cated day of learning, ‘EduMonday’, taking place on Monday 20 May; the programme kicks off with She Means


Business, an initiative aimed at celebrating the role of women in the events industry.


Tailor-made learning Event professionals from all sectors and all levels can explore topics and trends via a number of dedi- cated events within EduMonday, all specifically curated for various audiences. Association profes- sionals from around the world are invited to Association Day & Evening, to share best practice and connect with peers. Te Agency Directors Forum is a strategic exchange for small to mid-size meetings and events agencies. Tere’s also education and net- working exclusively for corporate/ in-house meeting and event execu- tives at Exclusively Corporate. n www.imex-frankfurt.com


Meetings and events profession- als came together in Lithu- ania for the seventh edition of CONVENE in February. Te annual exhibition at the LIT- EXPO Exhibition and Congress Centre in Vilnius featured an impressive mix of hosted buy- ers from over 30 countries, as well as exhibitors and specialist suppliers representing different parts of the Baltic Sea Region. Much like past editions of CONVENE, the boutique event’s focus remained on quality, and all signs point to that ambition being successfully delivered once again. A noticeable concentration


of this year’s 165 Hosted Buy- ers were representing the UK market, which was particularly beneficial for Vilnius since LOT Polish Airlines recently announced it will be launching its own direct route between Lithuania’s capital and London City Airport this May, making both cities much more acces- sible to business travellers. Hosted buyer agendas were packed over the course of the two-day exhibition, featuring 80 Suppliers representing all Baltic Sea region destinations. n www.convene.lt.


Te Conference & Hospitality Show turns ten this year


CHS19 promises ‘big new names’ to support anniversary show


Event and exhibition space has sold-out in record-breaking time for the 10th anniversary edition of the Conference & Hospitality Show, organisers have revealed. Launch week registrations are up by 50% year-on-year and 30% of exhibitors


are new to the show, held at the First Direct Arena in Leeds on April 30. One of the major successes of CHS is the care taken to ensure that the sponsorship opportunities are aligned to their sponsors’ needs. Emma Cartmell, CHS Group CEO,


said: “For us, this has always been about creating lasting relationships, so it is very important that our sponsors get great value for money and a significant return on their investment.” n


26 | EVENTSBASE | SPRING 2019


www.chs19.co.uk A warm reception


awaits guests at CHS19


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