Potatoes
Potato supplies tighten but prospects still look robust
• Small reduction in volume expected • Premium market forecast to grow • Shoppers keen to buy British spuds
pressure this year, due to a small reduction in maincrop availability. The forecast is being made by Greenvale AP – one of the UK’s leading suppliers of fresh potatoes, which has unveiled its inaugural food and potato trends report look- ing at the year ahead for the crop, as well as reflecting on last season. “Due to supply, volume sales will be under pressure so there will be a small reduction in vol-
T
ight supplies mean vol- ume sales of potatoes are expected remain under
ume which will be from maincrop,” says the report.
Warm summer? “With new potatoes, we are hop- ing for another warm summer to match sales seen in 2018. With baking potatoes, we are current- ly seeing strong volume growth which will start to ease but sales will remain in growth by the end of the year.
“Overall the volume prediction
will be for a small reduction in vol- ume not more than 1% with infla-
tion so this will drive value up by 1% to 2%.” With consumers being more mindful of the environment and ethically aware, the report fore- casts further growth from organ- ics of 5%. Premium sales growth will continue, as it presents a great opportunity to drive incremental sales and trade consumers up, it says. “Our prediction is for 3% vol- ume growth for this year.”
Online sales In terms of supermarkets, the re- port says discounters will contin- ue to increase their market share through new store openings. The convenience and online channels offer a great opportunity to expand ranges to meet the changing needs of time poor shoppers, it adds.
Larger retailers will continue to fight for volume growth and may experience a slight volume decrease of 0.5%, says the report, which homes in on trends within the potato market.
Greenvale marketing man-
ager Tracey Mattock said: “If you browse food related websites and social media channels it won’t be long before you come across a new trend in food, predicting to change our eating habits.
Changing times “We wanted to investigate how many of these predictions actu- ally manifest themselves into something that becomes part of our everyday repertoire and how many trends pass as a fad?” With the help of over 400 UK
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www.grimme.co.uk 26 ANGLIA FARMER •APRIL 2019
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