Monetize Your Mission …Through Marketing Your Solutions


By Robin Clare, MBA


your small business. I recently received a call from a prospective client who needed advice on how to open a successful holistic business. I suggested that we create a busi- ness plan using my Planning for Success™ business planning model. She replied, “I don’t think I need a business plan, can you just tell me what to do?”


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That response made me realize that most new entrepreneurs don’t know the high level standard business concepts that it takes to starting a successful business. It inspired me to share the 12 steps of the Planning for Success™ model to get you thinking about your unique business and what is truly required to be successful.


STEP 1: Personal Branding


Identify your purpose, skills, training and life experience. Uncover your true expertise and determine how you can best serve the world. This fi rst step allows you to demonstrate credibility to the potential market that you want to work in.


STEP 2: Problem Solving Pinpoint the problem(s) that you are


solving for your clients. This second step enables you to clearly articulate what prob- lems your potential clients have and how you can solve these problems with your unique skills.


STEP 3: Potential Clients


Defi ne your clients in three tiers (ideal, middle of road and no thanks!) to deter- mine your target audience. Which type of clients are you most excited to work with? It is important to identify these three tiers to prioritize your time and energy.


STEP 4: Perfect Solution Defi ne the solution that meets the


needs of your ideal client. Yes, create your


enjamin Franklin is quoted as saying, “If you fail to plan, you are planning to fail. This is incredibly true, even in


business with your ideal client in mind. It’s time to develop a working title of your product or service and determine what is the tagline for your business. Remember to create your perfect solution based on Step 2.


STEP 5: Product Delivery


Develop a multi-faceted delivery sys- tem to ensure multiple streams of income. In your business, you should have a funnel that enables clients to work with you based on their fi nancial comfort level. From free content, to one session, to a series of ses- sions, to committing to a long term program with you – options are key.


STEP 6: Profi t Projection


Identify your goal(s) for your products and services in your delivery system. Your goals and objectives should be concrete, measurable and realistic. It is important to develop specifi c strategies and create a budget of income and expense per goal, strategy or operating need.


STEP 7: Powerful Offer Create your irresistible offer by sharing


benefi ts and how your product or service will relieve the pain points of your ideal clients. When you identify the pain points and benefi ts for your clients, it makes it easy for them to see that the solution that you are offering is the one that they have been searching for.


STEP 8: Proof of Concept


Test your perfect solution concept with a discounted offer to potential clients. In exchange, require their feedback and testi- monial on your products and services.


STEP 9: Product Creation Design your core product or service


with feedback received from Step 8. Create your product or service in the various modes of delivery previously defi ned in Step 5. Infuse your creative process with the joy you will feel when you present your ideal clients with their much needed perfect solution.


STEP 10: Perfect Your Pitch Develop a pitch to sell your ideal client


on your perfect solution to their problem. Be able to articulate their problem while confi dently expressing your solution and your solid offer. Say what you need to say and then be quiet and let the potential client speak. Have confi dence that your solution is their best strategy.


STEP 11: Promotion and Marketing Strategy Develop a marketing strategy and cre-


ate informative and actionable marketing materials and implement a public relations plan to ensure the marketplace knows about your amazing solution. This includes social media marketing, email marketing and printable information for your offi ce.


Step 12: Personnel Strategy


Ensure that you have the team in place to make your solution a true success. What roles will you need going forward: an administrative assistant, a bookkeeper or a business coach. See your business as suc- cessful and it will become successful.


Let’s work together on building


your successful business plan! Click https:// my.timetrade.com/book/G2QDK to set up a FREE and CONFIDENTIAL 20-minute Discovery Call with me and we will explore together!


Robin Clare is an experi- encedcorporate MBA, non- profi tadministrator and holistic entrepreneur.Robin is the creator of the Divine Freedom Formula™,a three-tier ap-


proach to fulfi lling your Soul Mission across your personal, professional and community life. Robin won 10Best in Natural Nut- meg’s Readers Poll for BOTH Life/Business Coach and Energy Healer. To learn more about Robin, www.clare-ity.com or call 860.232.3331. See ad on page 6.


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