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P


eople are often confused about what passive income is and exactly how it works, but it’s actually very simple


– and it can make you thousands. So what is it? In very basic terms,


it’s a way of having other people working for your school, making money for you 24 hours a day, doing things they are already doing, without any cost to you. Or, as I like to call it, ‘free money’! In the last issue we discussed


how, as a school, you have a valuable database of potential clients that you can use to market to businesses in order to gain sponsorship. Well, all of those parents can also be used as a potential workforce to make money for you. They don’t have to change their lifestyle or do anything differently, apart from perhaps making two extra clicks of their mouse, giving a code over the phone or trying a different menu item.


There are hundreds of ways to


set up a passive income stream, but you have to decide, as with your partnerships, what is right for you.


Shopping spree The first place you should start is probably the easiest – an affiliate shopping scheme. This is a great way to raise money for your school just by shopping online. Popular sites include giveasyoulive.com, thegivingmachine.co.uk and


TIP Search for affiliate programmes online, approach local businesses and ask them to sell an item or service that you endorse. If it doesn’t sell they don’t give you any money, so there’s no risk to them. Show how it has worked in other schools and the positive publicity that can be had


easyfundraising.org.uk. Buyers can choose from thousands of popular online retailers, including Amazon, eBay, John Lewis, Thomas Cook, Expedia, Groupon, Aviva, GoCompare and Tesco, and the restailers will give a donation every time someone buys something, at no extra cost. They just click through to their chosen retailer from the affiliate site, and the retailer will give a percentage of the sale to their chosen charity. For Amazon purchases, you can also register your school or PTA with AmazonSmile (smile.amazon. com), which works in the same way. And don’t forget that your


own school purchases – such as stationery, technology products, travel and accommodation – can all be bought through an affiliate site. We now make around £600 per year just through parents having to make a couple of extra clicks!


MONEY FOR NOTHING


Passive income streams can be easy to set up, require minimal effort to maintain, and will provide a welcome regular boost to your fundraising activity. Howard Rose explains how…


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