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34 APPOINTMENTS & NEWS


Dulux Trade Diamond: For when the going gets tough


stain resistance for walls, did you know Diamond is now THE complete range when it comes to durable finishes for walls and woodwork with the addition of new Dulux Trade Diamond Satinwood? Following substantial investment in research, trials and development, the new Dulux Trade Diamond Satinwood has been designed to ensure that professional decorators are able to make the transition away from solvent-based products to water-based, with the added benefit of stain resistance to keep surfaces looking better for longer and completing the durable proposition across interior trim. Dulux Trade knows the need for quality


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that the trade demands and that’s why we have spent significant time getting our water-borne Diamond Satinwood to deliver an excellent flow for a high quality finish, which being stain and grease resistant, keeps looking good for longer. While being water-based, Dulux Trade Diamond Satinwood is quick drying, and can be recoated in six hours in addition to being non-yellowing and low odour. According to Dulux Trade market data,


there was a 13 per cent increase in waterbased sales from 2017 vs 2016, compared to a seven per cent decrease in the purchase of traditional solvent based paints, highlighting the growth in search for innovative, high quality decorating solutions. Karen Wilkinson at Dulux Trade explains,


“We are continuously looking at ways we can create solutions to help painters and decorators across the country. This range was born of listening to the ambitions and needs of Dulux Trade customers who need to leave every job, proud that the finish is brilliant and it’s their name that’s on it, in order to keep their customers coming back. “We’ve invested and researched tirelessly


to make sure that our product quality isn’t compromised and our Dulux Trade customers can have the confidence to switch to water-based for good.” So whether you’re applying on walls, (Diamond Matt/Eggshell), woodwork (Diamond Satinwood) or floors (Diamond Glaze), the Dulux Trade Diamond range gives


you confidence you’ll get great results on application, that keep looking good for the long term. Surfaces painted using Dulux Trade Diamond Matt and Eggshell can be thoroughly cleaned without damaging the paint. This scrub resistance can withstand up to 10,000 scrubs, that’s five times the required rate to qualify for the highest durability rating. Diamond Matt and Eggshell have been specifically produced to have excellent resistance to marks, scuffs and accidental damage. Applying Dulux Trade Diamond Eggshell - with its higher sheen - in busy areas such as halls, stairs and corridors makes excellent sense. Next to scuffs, spills are the most likely


reason for paint to need re-applying. However, the Dulux Trade Diamond range contains stain repellent technology, ensuring that liquid spills ‘bead’ on impact. This means easier cleaning. Diamond Matt and Eggshell come in thousands of colours,


so there’s no need to specify white when you’re looking for a durable paint solution. And for wooden floors, there’s Dulux


Trade Diamond Glaze. This is a water-based, maximum durability interior clear wood varnish. It is a simple one pack system and is ideal for use on wooden floors and other high wear interior wood surfaces. In common with the rest of the Diamond range, it is very durable, up to 10 times tougher than conven- tional varnish and resistant to common chemicals, alcohol and water. Increasingly, professionals are looking


for new products to stand them apart – a trend recognised by Dulux Trade in the development of its Diamond range. Diamond means durability. Surfaces will


stay looking better for longer, with repainting needed less frequently. Not only does this save money for clients, but it means more for your reputation at the same time.


0333 2227070 www.duluxtrade.co.uk


hile the Dulux Trade Diamond range has been trusted for many years to provide durability and


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ADF OCTOBER 2018


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